Automatic Age

Issue: 1930 July

T h e A u t o m a t ic A ge
and economies o f ordinary films insofar
as production, laboratory practice and
finishing are concerned, is capable o f from
ten to twenty times the amount o f reliable,
unbroken operation procurable from any
other film that exists. It comprises what
18 termed a “ composite” film embracing
two portions, one, the non-inflammable film
upon which the picture is printed (this
Portion however carries no sprocket per­
forations as do ordinary films) and the
other, an apertured metal ribbon having
Marginal feed perforations fo r engagement
^ith the sprocket teeth o f the projector,
the two portions being permanetly fastened
together. By this process the fragile film
relieved o f all mechanical functioning
jn the projector and the “ life” o f the film
is accordingly limited only by the wearing
The Repeatoscope shows automatic movies
from real film.
© International A rcad e M useum
13
qualities o f the metal carrying ribbon to
which it is secured.
The Repeatoscope reliably projects each
film fo r at least twelve hundred to upwards
o f two thousand times W IT H O U T A N Y
BREAK S. No other machine in the world
can even remotely approach this measure
o f dependable performance. This exclusive
feature o f superiority is only one o f the
many technical advantages which accrue
from the employment o f Repeatoscope
“ composite” film, others being; the clean­
liness with which the strip operates through
the projector without any deposit o f
emulsion shreds on the sprockets or aper­
ture plate— protecting the film proper from
the heat o f the lamp by reserving a blank
portion o f the metal carrier between the
beginning and the end o f the picture strip,
which portion occupies the film track in
the projector when the machine is brought
to rest, the film meanwhile having been
carried back to the storage spools out of
harm’s way.
Repeatoscope “ composite”
film is 28 millimeters wide, affording a
large aperture which permits brilliant
illumination from a minimum light source
and yields an image o f suitable dimen­
sions fo r either advertising display or
a m u s e m e n t machine purposes. Many prob­
lems have had to be solved in the develop­
ment o f this machine. As a matter o f fact,
the apparatus constitutes such a signal
departure from standard practice as to
present an entirely new art o f it’s own.
The device employs it’s own film assembl­
ing and printing facilities, it’s own special
projector, and aside from employing stand­
ard negatives fo r the pictures and using
regular non-inflammable film stock in the
p r e p a r a tio n
o f the special films, it is
entirely independent o f the established
motion picture industry.
The Repeatoscope has been developed
over the past ten years and is completely
equipped fo r the production o f machines,
composite films and other accessories. It
is remotely removed from any possible
competition from any similar apparatus,
and is o f course impregnably patented both
here and abroad. As an advertising ma­
chine, as well as a coin machine, the
Repeatoscope has been thoroughly tested
and proved over sufficiently long periods
in actual service. '
Six advertising machines have been
operated fo r six months in and near
(Continued on page 19)
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14
h e
A
u t o m a t ic
A
ge
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by THE
O. C. L IG H TN E R , President
Official
Official
Official
Official
Official
Official
Official
Official
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
L IG H T N E R P U B LISH IN G CORP.
W A L T E R HURD, Managing Editor
National Vending Machine Manufacturers’ Association
Coin Machine Operators' A ss’n of America
Detroit Vending Machine Operators’ Association
New. York Arcade Owners’ Association
Southwestern Vending Machine Operators’ Association
Cleveland Vending Machine Operators’ Association
Greater New York Coin Machine Operators’ Association
New England Coin Machine Operators’ Association
Executive Office, 2810 S. Michigan, Chicago, 111, Phone V ictory 1466
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Getting The Man For The Job
Henry Ford has clearly demonstrated the value of ability to pick
and hire someone else to do the work you may not' be particularly
fitted for. In many of the privately owned firms and closed corpora­
tions scattered over the country, a veritable revolution might be
brought about if the present management would only pick the right
man and turn the job of active management over to him. We have
all seen cases where it was very evident that the best thing the pres­
ent owner or manager could do would be to demonstrate his ability
in selecting the proper man to become active manager, and himself
step into the background.
Perhaps the thousands of retail establishments furnish the most
conspicuous examples of this condition. The writer recalls an estab­
lished retail institution in a small city that had been in the same hands
for years— experienced merchants but they simply were not making
any progress. Across the street a young but enterprising clerk had
been working for sometime and had demonstrated his merchandising
ability. It finally occurred to one of these men that it might be worth
while to try the experiment of taking this young fellow into the firm,
and giving the active management over into his hands as soon as he
was ready to tackle the job. In a few months he was ready, and a
good salary and a small share in the profits made it interesting for
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