Automatic Age

TH E BETTER H A LF
July introduces us to the last half of the year, “for which the rest
was made, and the best is yet to be.” It is inevitable but that our own
trade will reflect much of the feelings due to general business condi­
tions, and yet we must not lose sight of the fact
that our own business supplies us bread, and butter.
A glance through this issue will show some hearten­
ing news from many quarters. Just as a prominent
member of the trade said a feiv days ago— there are
so many new and important developments under way
all the time in the coin machine business that we
must be continually looking forward to better things
regardless of any present s t r e s s N e w target ma­
chines to sivell the army of penny getters; new de­
partures in the scale family that indicate far-reach­
ing strides in possibilities for scales; an important
announcement of a process for plating metal with
rubber, which may aid materially in the develop­
ment of frozen confection venders; a new departure in automatic
movies; unu :uxl activity among the candy bar venders, and in the
development of drink dispensers, ice cream and frozen confection
venders; new fruit vender, new automatic gasoline pump; and so
automatic history is being made each day with refreshing interest.
While these new developments are freshening in that they indicate
a live trade and suggest much bigger possibilities for the future, they
ought also to stimulate greater activity in us all. Our trade is moving
no faster than the whole business world moves, and in fact we must
get a-going to keep pace. In the midst of these s'igns of progress there
are the experienced operators and nvanufacturers, who have been
through the mill, and still continue to be the backbone of a rather
young industry. Now is the time when these regulars are being
tested as to their financial position and ability at management. We
may confidently expect them to win. Putting two and two together,
if we make the most of our opportunities, we ought to be able to make
the last half of 1930 by far the better half.
© International Arcade Museum
http://www.arcade-m useum .com /