Automatic Age

Issue: 1930 December

N a t i o n a l M a g a z in e o f t h e V e n d in g M a c h in e I n d u s t r y
A L L IA N C E S
The bright star of 1930 for automatic merchandising has been the
large number of manufacturers of products nationally known that
have favorably considered vending machines as prospective sales out­
lets. The number of these has been so impressive
that we may expect 1931 to be marked by important
expansion in the field of selling by machine. Indi­
cations are that the most favorable forms of this
expansion are in the nature of trade agreements or
alliances between the manufacturer of the article
to be sold and the 'manufacturer of the vending
machine, or perhaps an operating organization. This
system may not yet be the ideal arrangement but
it permits a spirit of cooperation that may mean
much for the parties concerned. Manufacturers of
confections have been the most forward up to the
present in seeking these alliances, but now that
packaging of meats and other perishables is opening up a field for
selling by machine, there will be a widening of the types of firms in­
vestigating automatic selling. The automatic trade must expect that
these national manufacturers will demand the best in design and effi­
ciency for the machines which are to handle their products. It will be
a challenge to the manufacturers of vending machines to make even
greater improvements than have been made in the past. It will be
a great day for the industry too, when manufacturers of the articles
to be sold and of the machines to do the selling, get together to pro­
duce the best. These national merchandisers are going to seriously
examine the ability of the professional operator, too. It will be the
operator's chance to prove that his mechanical knowledge of ma­
chines cannot be dispensed with, and that he is also capable of keep­
ing abreast of the times in his knowledge of modern merchandising.
Manufacturers of merchandise will be expected to cooperate by liberal
contracts and price agreements that permit the operator a proper
margin of profit. There are big opportunities in prospect and the
proper attitude on the part of those concerned will insure great pro­
gress in automatic selling during 1931.
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T H E A U T O M A T IC C A L E N D A R
It is only natural to say that the close of 1930 will add another
year, or chapter to automatic history. If the annual trade convention
continues to increase in importance and influence, and also continues
to be held in February, then it may become more
convenient to mark the chapters of our history
from one convention to another. But as it now
stands the tale of 1930 progress has already been
told and the time now intervening until the con­
vention proper in February will simply be days
of getting ready. Recent inquiries have indi­
cated that occasionally some member of the trade
is called upon to make a speech, and that a sketch of automatic history
might be very fitting in any kind of speech relating to the trade. But
material for such a historical sketch is very scarce. We may presume
that those men who are gathering material for a book on automatics
will look far and wide for material to construct an accurate and com­
plete sketch of the industry up to date. Everybody will welcome such
a history. If properly written, historical studies can be made invalu­
able to any industry. But there are very few in any language or
trade who are properly qualified to delve into the story of the past
and bring its lesson forward so that all may read and profit thereby.
The fellow who writes a helpful history, even of a trade, needs to
be somewhat of a philosopher. Lots of men can gather the facts of
history into an interesting story, but only a very few can draw the
lessons that history should teach. So we could well wish for the man
who writes this history from its bebginnings would have enough of
that stuff called philosophy in him to picture the real threads of pro­
gress that have been woven down through the years. He ought to be
able to picture the mistakes and lost opportunities that have influenced
the development of the trade, too. For the bad things in the picture
may be worth more to us in the future than the things we like to brag
about.
There comes the story of personalities, too. Some of the men who
have been in this business for ten years and more could tell very in­
teresting stories. But the historian will have to interview them per­
sonally, for many of those who have been closest to the heart of de­
velopments will not write the kind of story that is needed to preserve
an interesting history. So we need a historian to get busy now while
these men are yet alive and with the instinct of a true reporter, get
their full story before it is too late.
Before trying to see just what kind of a chapter the year 1930 has
added to trade history, it might be well to look backward and see some
of the chapter headings that go distant into the bygone years. What­
ever may be the personal feelings of many concerning the influence
of chance machines at present, one of the big chapters in the early
history of the trade will be the story of these machines. And here is
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