Classic Mode

Automatic Age

Issue: 1930 August

T h e A u t o m a t ic A g e
14
N ational M agazine o f the Vending Machine Industry
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by THE LIGHTNER PUBLISHING CORP.
O. C. LIGHTNER, President
W ALTER HURD, Managing Editor
Official
Official
Official
Official
Official
Official
Official
Official
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
National Vending Machine Manufacturers’ Association
Coin Machine Operators’ Ass’n of America
Detroit Vending Machine Operators’ Association
New York Arcade Owners’ Association
Southwestern Vending Machine Operators’ Association
Cleveland Vending Machine Operators’ Association
Greater New York Coin Machine Operators’ Association
New England Coin Machine Operators’ Association
Executive Office, 2810 S. Michigan, Chicago, 111. Phone Victory 1466
C O N T R IB U T IO N S :
C ontributions from
ou r readers are alw ays w elcom e.
A D V E R T IS IN G -: Rates furnished upon request.
ou t cost o r ob liga tion .
F orm s close first
S U B S C R IP T IO N S : Sin gle copies, 10 cents.
possessions.
F oreign subscriptions. $1.50.
W h en
Y ou
Copy siiKgeetion* for Advertising prepared w ith ­
o f pu blication month.
Y e w lv
8 u h # r r l-'» n » .
*1.00
In U n ited
StaUa
and
C hange A d d ress
When subscribers notify us of change of address, it is quite a con­
venience, and sometimes necessary to have the old address as well as
the new in order to make the change on our record. This is true of
all magazines that maintain subscription lists, and we will greatly
appreciate the kindness if our readers will keep this in mind when
notifying us of a change. Please note also that we try to keep our
subscription list as strictly net paid, in accordance with postal regu­
lations which allows us to send the magazine only a limited time after
expiration date, if a renewal is not forthcoming. We do this so that
our subscription list may truly be made up of men who are actively
interested’in some way in the coin machine trade. We figure that an
operator who intends to stay in the business will certainly spend One
Dollar a year for A u t o m a t i c A g e , so we may always boast that our
list is made up of live operators. We feel that everyone who lets his
subscription expire for very long has no doubt quit the business and
is no longer interested. In order to keep our list up to date, we check
them thoroughly twice a year and cancel those subscriptions that are
as much as six months beyond expiration date. The list was checked
during the month of July and we hope no one who really wants the
magazine was dropped from the rolls. The date on your address label
should indicate when your subscription expires.
© International A rcad e M useum
http://w w w .arcade-m u seum .com /
T h e A u t o m a t ic A ge
W a tc h
B a n k in g
15
D ev elo p m en ts
When the experts disagree about developments in banking circles,
it may seem somewhat daring for a layman to express a positive
opinio.n on the subject. We are primarily interested in the effects
that banking trends will have on the chances of worthy small busi­
nesses for obtaining money. All the firms in the automatic trade are
classed as small and medium sized business enterprises, and naturally
the trade is vitally concerned in what takes place in financial circles.
The frequent appearance of new inventions in the trade also means
that there are going to be many demands for reasonable financing.
Authorities say that it is now difficult to get consideration in estab­
lished financial circles for any project that does not involve millions.
A few attempts have been made in the automatic field to get up into
the high circles where everybody talks in terms of millions, but the
experiences so far have not proved so favorable. Practically all the
sound developments in automatics are being made by small and medi­
um sized firms, and by inventors who have to spend more time in
looking for funds to market their devices than they did in developing
them.
Close observers have recognized that for years available funds were
drifting toward the stock market, and that it was getting increasingly
difficult for smaller independent firms to get needed funds and credit.
The trend in banking circles now is toward branch banking and in­
vestment trusts. The question is whether these new developments
will create any more favorable conditions for small business, or will
they merely continue the practices of the past few years. A t first
thought one would naturally conclude that mergers in banks will not
mean anything better for the small firm, and many authorities are
already coming out in the open and clearly expressing their views on.
the dangers.
The present business stress has served to make people sit up and
think of the place and importance of small business enterprise in the
American system. The truth has about simmered down to the con­
clusion that mergers and big corporations have many advantages in
certain industries, but that small business enterprise still remains the
necessary bedrock for any permanent prosperity. The future of the
automatic trade is wrapped up in what happens for the good or ill
of small business, so that is why we say “ Watch banking develop­
ments.”
There is probably nothing that can be done about it, except to create
such strong sentiment among business men in general, so that bank­
ing circles will be led to sit up and take notice.
© International Arcade Museum
http://www.arcade-museum.com/

Download Page 14: PDF File | Image

Download Page 15 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.