Automatic Age

Issue: 1929 May

T
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A
u t o m a t ic
Ending machines, we observed a per­
son who must have been the very in­
dividual we were looking for.
He
walked up to this glass, and he kept
looking around it until he finally dis­
covered us over in our hiding place.
He apparently knows everybody con­
nected with the institution, and he
does not make any mistakes, at least
he has not made any for the past
three years. But if he keeps on long
enough, we will eventually get him.
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13
Sail to Push Photo-
matcn Sales
Prof. Skinflint: So you call your­
self a geologist!
Student: Yes, sir. I was weaned
°n White Rock.— Missouri Outlaw.
Gen. Robert C. Davis, president of
Photomaton, Inc., and Major Keith
Trevor, representing the financial
group interested in the Photomaton
Parent Corporation, Ltd., of London,
sailed on the Olympic for England,
where they will confer with their as­
sociates upon plans for the further
commercial expansion of the Photo­
maton business throughout the world.
Conferences along these lines have
been held during the past few weeks
in New York following the arrival of
Major Trevor, who is a director of
th"' Parent Corporation of London, as
weM as of the Societe Continentale
Photomaton of France, which was or­
ganized last year by a group of
prominent European bankers to oper­
ate the Photomaton business in conti­
nental Europe.
“ Where were you born?”
“ In a hospital."
“ No kiddin’ l W hat was the matter
With you?”
English law prohibits a man from
marrying his mother-in-law. This is
our idea of the ultra in useless legis­
lation.
However, I believe that one of the
big problems which confronts the
operators is the prevention of losses
through slugs.
The Coin Machine
Operators Association of America
should get behind the new bill and
try to make it a law.
Wrigley Says:
“ It is true enough that millions and millions of people
buy and like my gum, and that advertising is not going to
induce them to buy substantially more than they are buying
now. When I started to advertise, the object was to get
them to buy, and like, this gum; and I advertise now to
keep them constantly reminded that they buy Wrigley’s
gum and that they like it. If I should proceed with a lesser
advertising program my sales would dwindle in proportion.
If I should stop advertising entirely and depend upon the
momentum that already has been created, the chances are
I soon would be a very small factor in the gum business if
not out of it entirely.”
© International Arcade Museum
http://www.arcade-museum.com/
14
T
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A
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A
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The Autom atic Age
T H E N A T IO N A L M A G A Z IN E OF T H E V E N D IN G M A C H IN E
_______________________________ IN D U S T R Y _______________________________
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by T H E
L IG H T N E R
P U B L ISH IN G
CORP.
0 . C. L IG H T N E R , President
Official Organ: National Vending Maohine Manufacturers' Association
Official Organ: Coin Machine Operators’ Ass’ n of America
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Detroit .Vending Machine Operators’ Association
New York Aroade Owners' Association
Southwestern Vending Machine Operators’ Association
Cleveland Vending Machine Operators’ Association
Greater New York Coin Machine Operator*’ Association
New Kngland Coin Maclline Operators' Association
Executive Office, 2239 S. Michigan, Chicago, 111. Phone Victory 1466
CONTRIBUTIONS:
Contributions from our readers are always welcome.
ADVERTISING: Rates furnished upon request,
out cost or obligation.
Copy suggestions for Advertising prepared wlth-
SUBSCRIPTIONS: Single copies. 10 cents.
Yearly subscriptions. $1.00 in Unltod State* and
possessions.
Foreign subscriptions, $1.50.
Ethics in the Trade
This office is naturally quite often in receipt of complaints from
one factor in the trade against another. Naturally it would be
impossible for us to assume the role of arbitrator in disputes which
arise in the industry. We cannot assume that unpleasant task.
The A u t o m a t i c A g e does, however, refuse to accept advertising
from concerns against whom we receive a number of complaints
from different parts of the country.
It is quite natural that perfectly responsible concerns will have
diseagreements with perfectly well meaning operators. As long as
we are convinced of the general responsibility of both parties, we
cannot take part in the disputes. But when we are convinced by
various complaints that an advertiser is not acting in good faith,
we refuse absolutely to run his copy. In extreme cases we publish
warnings.
A u t o m a t i c A g e has turned down far more business than our
readers know anything about, because we had reason to question
the intentions of the advertiser. If an operator answers the
advertisements in the A u t o m a t i c A g e , we fully intend to protect
him in so far as fraudulent intentions are concerned. We have
L
© International Arcade Museum
http://www.arcade-m useum .com /

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