Classic Mode

Automatic Age

Issue: 1928 January

12
T h e a u t o m a t ic A ge
The Autom atic Age
T H E N A T IO N A L M A G A ZIN E OF T H E V E N D IN G M ACHINE
________________________IN D U S T R Y ____________________________ __
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by TH E
0 . C. Lightner,
President
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
Official Organ:
L IG H T N E R PU B LISH IN G CORP-
Carroll E . V e t t e r i c k ,
Managing Editor
Chicago Vending Machine Operators" Association.
Milwaukee Vending Machine Operators’ Association
National Vending Machine Manufacturers’ Association
National Vending Machine Operators' Association
Detroit [Vending Machine Operators’ Association
New York Araade Owners’ Association
Southwestern Vending Machine Operators’ Association
Executive Office, 2239 S. Michigan, Chicago, 111, Phone V ictory 1466
CONTRIBUTIONS:
Contributions from our readers are always welcome.
ADVERTISING: Rates furnished upon request.
* out cost or obligation.
SUBSCRIPTIONS: Single copies. 10 cents.
possessions. Foreign subscriptions. $1.50.
Copy suggestions for Advertising prepared with­
•
Yearly subscriptions, $1.00 In United States and
Here’s Wishing You a
Happy New Year
A New Year has dawned, bringing with it neW
hopes, new opportunities, new resolutions. Other than this,
do not know what it will bring—:would that we each knew, so that
we could shape our plans to meet conditions.
To some, the New Year means a chance to try again where
efforts in 1927 fell short. To some it means carrying on where
1927 left off. To others it’s just another year to struggle through
in some fashion. Whatever the beginning of another year means,
it remains that the majority of us advance with a bit of uncer­
tainty as to what lies ahead, a considerable amount of determina­
tion to do big things, and a lot of enthusiasm to tackle whatever
it may bring. The curtain will unfold but one day at a time, and
that will be fast enough.
Broken hopes of 1927 are forgotten. Petty disappointments
are buried. Old determinations have expired. Foot prints of the
struggle toward an elusive goal have been drifted in by sands of
© International Arcade Museum
http://www.arcade-museum.com/
T h e A u t o m a t ic A ge
13
lrne. Our backs are turned upon the past, and skeletons of dreams
ar.e
to bleach upon yesterday’s prairies. The memory of many
^stakes is all that we carry with us, to better guide the way. The
. ^ear is gone and this is no time for reflections. The New Year
ls here and we must carry on— for there is no going back.
. But let’s aim high in 1928. “Not failure, but low aim is
crime.” And here’s wishing each reader a Happy and Prosper-
0Us New Year.
respective Foreign Markets
As Shown in This Issue
,
Surveys of prospective foreign mar-
„ s, contained in this issue, depict the fertility of certain fields
r the introduction of various coin-controlled machines. While
ese articles are not comprehensive enough to cover the entire
exPort situation, they are sufficient to merit the interest of our
Baders, and the serious attention of American manufacturers.
Automatic Age, in being devoted to the interests and promo-
l°n of coin-controlled machines of every description, is vitally
lnterested in increasing the number and influence of automatic de-
^lces, not only at home, but everywhere. We want the industry to
ave NO confines.
We have learned from previous articles that some countries
ahead of us in the sale of staple merchandise from vending
Machines. On the other hand, there are countries in which auto­
matic salesmen are practically unknown. There is no evidence
hat this country does not lead the world in automatic devices,
^I'chandising and other kinds. Past reports show that our ma­
chines are better than those of foreign make, and that American
Machines dominate the vending machine industry in most countries
^here automatic devices are common. It will be but a short time
Until American machines seek out the virgin territories that still
^ ttia in .
The Bureau of Foreign Relations of the United States Depart­
ment of Commerce, which is conducting this survey to determine
Possibilities of increasing the export trade in coin-operated and
coin-handling machines, states that growing exports may be ex­
acted, and that it is logical to expect those markets where stand­
ards of living are rapidly improving to respond first to the intro­
duction of these labor-saving machines. The Specialties Division of
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http://www.arcade-museum.com/

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