Automatic Age

Issue: 1928 February

14
T
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The A utom atic Age
T H E N A T IO N A L M A G A Z IN E OF T H E V E N D IN G M A C H IN E
_______________________________ IN D U S T R Y ________________________________
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Published Monthly by T H E
O. C. Lightner,
• Presttdient
Official
Official
Official
Official
Official
Official
Official
Official
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
Organ:
L IG H T N E R
P U B L IS H IN G CORP.
Carroll E. Vetterick,
Managing Editor
Chicago Vending Machine Operators’ Association
Milwaukee Vending Machine Operators’ Association
National Vending Machine Manufacturers' Association
National Vending Machine Operators' Association
Detroit fVending Machine Operators’ Association
New York Arcade Owners’ Association
Southwestern Vending Machine Operators’ Association
Cleveland Vending Machine Operators’ Association
Executive Office, 2239 S. Michigan, Chicago, 111. Phone Victory 1466
CONTRIBUTIONS:
Contributions from our readers are always welcome.
A D VERTISIN G : Rates furnished upon request.
out cost or obligation.
SUBSCRIPTIONS: Single copies, 10 cents.
possessions. Foreign subscriptions, $1.50.
Copy suggestions for Advertising prepared with­
Yearly subscriptions.
$1.00 In United States and
M*
To the Operators:
Many of you already have your plans made in
regard to attending the convention. We can depend on those of
you who were present at former conventions to be in Chicago for
the three big days. Those who made the trip to Chicago two years
ago or to New York last year know why they cannot afford to miss.
They are glad to have some one care for their route for the few
days—glad to spend the few dollars for car fare—glad to spare the
time, because they realize that learning a few more secrets about
the game will do more toward increasing their income than the
three days spent in staying on the job.
Ask any operator who attended the former meetings if they
are coming to Chicago this year. No need to ask them; we assure
you that they are. They are coming back to get new angles on
their own problems. They are bringing problems to submit to the
group mind. They want to learn how the other fellow does this or
that. They want to find out what new schemes have been discov­
ered during the past twelve months. They realize that ideas are
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the backbone of the operating game; that working hard, day in
and day out, making the rounds, is the long road to success. It
does take long, hard work—and more: It takes an alert mind that
°an profit by ideas and can see and take advantage of new oppor­
tunities.
Our thought is this: The operating game is similar to any
°ther business in that no one ever knows it all. No one is so smart
that he cannot gain something from the other fellow. There are
shining figures in the operating profession, just as in others, but
ask them how they did it. If they are honest, they will tell you
that the successful methods or mistakes of others had an influence
uPon their own success.
Members of other professions look forward each year to the
conventions that will bring together the greatest minds of the field.
They depend upon these annual meetings to learn more about their
business. Doctors, dentists, bankers, professors, restaurant own-
ei’s, grocers—on through the entire list of professions and trades
" a ll are eager to attend their respective conventions in order that
they may become better doctors, dentists, grocers, etc. For the
*ttost part, attendance at those conventions is made up by the most
successful members of the professions. Those who attend are the
ones who are constantly on the alert for opportunities, and natur­
ally they are the most enterprising. Those who are not progres­
sive enough to sense the constructive benefits of a convention, are
too mentally slow to do more than grind away at the same old
routine. This is unfortunate because the doctors, dentists, grocers,
etc., who most need this additional knowledge and inspiration, and
^ho could best profit by it, if they would, are the ones who remain
at home, “ staying on the job.”
Automatic Age is confident that the operating business har­
bors a larger percentage of live wires than any other -profession of
today. From the very nature of the business we may take it for
granted that no one would be able to remain in it if he were not
aggressive. You fellows are wide-awake or you would never be able
to recognize the possibilities of new locations, new machines or
new methods. We believe there is not a single operator who is not
progressive enough to recognize the opportunity this Third Annual
Convention presents; to realize why these annual conventions were
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