Automatic Age

Issue: 1928 August

T
he
A
u t o m a t ic
muse, both as to tone and to volume.
The music is clear— brilliant— loud.
It has brought forth enthusiastic
comments from all sides. A fter hear­
ing this instrument, Paul R. Mat­
thew, widely-known organist o f the
Tabernacle Presbyterian Church, o f
Indianapolis, expressed himself as
“ amazed at the satisfying tonal re­
production o f the Electramuse.” An­
other noted music critic, Elmer A n ­
drew Steffen, Chairman o f the Dio­
cesan Committee o f the Pontifical In­
stitute o f Sacred Music, Rome, says,
“ Amazed at the resonance and clar­
ity. F or purity o f tone the Electra­
muse surpasses anything I have ever
heard in the way o f automatic pho­
nograph reproduction.”
The Electramuse plays the best
and finest records perfectly. The
latest dance music refreshed with
beguiling syncopation— the plaintive
wail o f the “ blues” singers— the
matchless arias o f the opera. All are
reproduced with remarkable truth
and clarity.
There are two models o f the E lec­
tramuse, the Grand fo r average size
places and the Super-Tone, which is
electrically
amplified,
fo r
larger
places where greater volume is de­
sired. Both models are finished in
soft antique polychrome tones.
A
handsome art panel with illuminated
scene decorates the top o f the instru­
ment. It occupies small floor space
and is suitable for the largest or
smallest business. The illustration
gives a good idea o f the size and ap­
pearance o f this new instrument.
The Electramuse Record Exchange
insures a regular change o f music,
and plays an important part in help­
ing the merchant maintain his steady
flow o f fcus'ness and profits. Every
subscriber to this service, at a very
nominal cost o f exchange, receives a
new supply o f records o f highest
© International A rcade Museum
A
18
ge
quality and o f leading make every
two weeks. Only the beet and most
up-to-date music is selected. Am er­
ica’s favorite orchestras— both jazz
and symphony, world-famed singers
and entertainers, the best and most
varied selections obtainable are sup­
plied to subscribers at only one-third
their actual cost— a distinct economic
advantage.
The Electramuse Exchange Ser­
vice is handled by a staff o f musical
experts, who see to it that only the
latest and surest song hits are sup­
plied. Since most business men are
not in a position to anticipate the
prevailing trends in music, and since
the earning power o f the Electra­
muse is so closely linked up with a
frequent change o f music, it is read­
ily seen why this service l’eceives the
utmost attention. Records sent out
to subscribers o f Electramuse E x­
change Service are sent postpaid.
They are kept and placed fo r a per­
iod o f two weeks on the Electra­
muse and then another set o f new
and different records is sent out.
Restaurants, confectionery etores,
drug stores, hotels, clubs, department
stores, lodges, Y. M. C. A .’s, and sim­
ilar places, have found the Electra­
muse ideally suited fo r the r use.
Several installations o f the instru-
“ Electramuse located at Sage
Candy Co., Marion, Ind.
http://w ww .arcade-m useum .com /
14
T
he
A
u t o m a t ic
A
ge
Rule Covering Sale
of Tobacco Products
Another typical installation, at
the American Grill,
Berkeley, Calif.
ments have been made in gasoline
filling stations and steamships cater­
ing to pleasure-seekers. A steady
stream o f testimonials from enthusi­
astic customers has been coming in—
each one telling a story o f increased
profit and trade, .varied only in slight
degree. Daily earnings have averaged
from $2.50 to $7i50, and the profits
in increased business and good will
are
incalcuable.
Satisfaction
is
the keynote in every instance.
The Eectramuse is a typical exam­
ple o f a quality product that has lit­
erally “ made good over night.” It
has been on the market hardly more
than a year, but in that short space
o f time it has proven clearly its re­
markable earning power before the
most critical jury o f all— the users
themselves.
Quite recently the makers have
opened the field o f sales o f Electra­
muse to dealers and operators. A
special discount plan (limited to one
dealer in cities o f 100,000 or less),
now offers an added opportunity fo r
volume sales. Dealers and operators
have already accepted this oppor­
tunity with enthusiasm, and it is
safe to venture that the popularity
o f Electramuse will soon surpass
even the original optimistic predic­
tions.
© International A rca d e M useu m
Under the provisions o f article 163
o f Regulations No. 8, Revised April,
1928, before the use o f a machine
fo r the automatic sale o f tobacco
products can be authorized, a work-
model or photographs o f such ma­
chine must be submitted to the Com­
missioner o f Internal Revenue fo r in­
spection.
Machines fo r vending full and un­
broken statutory packages o f tobac­
co products must be constructed, and
such packages must be so placed
therein, that the class o f product,
size o f package, and revenue stamp
attached thereto are plainly visible
through glass panels.
Machines fo r vending| a tobacco
product from a statutory package
must have glass panels so placed that
the revenue stamp also the required
caution notice and marks or brands
are plainly visible. The mechanism
fo r delivery must provide fo r practic­
ally a direct feed o f the article from
the stamped package.
The stamp
must remain intact on the package
until the contents are sold, when the
emptied package shall be removed
immediately and the stamp thereon
utterly destroyed. No such emptied
package may again be used fo r a to­
bacco product product under severe
penalties imposed by law.— Treasury
Department, Washington.
“Still in the Ring”
“ Fire recently completely destroy­
ed my shop, delivery car and a lot
o f equipment, but I am still in the
ring” and have alsso mailed my dol­
lar to Mr. F. E. Turner and “ spit on
hands” and rolled up my shirt sleeves.
Good luck to The Automatic A ge
and the new organization.— A. H.
Haines, Toledo, O.
h ttp ://w w w .a rc ad e -m u s eu m .c o m /

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