Automatic Age

Issue: 1927 September

12
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The Autom atic Age
THE NATIONAL MAGAZINE OF THE VENDING MACHINE
INDUSTRY
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
p u b l is h e d m o n t h l y b y
THE
0.
C.
L IG H T N E R ,
L IG H T N E R
P U B L IS H IN G
P r e s id e n t
C O R P O R A T IO N
1.
H.
H IG H L E Y ,
M a n a g in g
Editor
Official Organ: Chicago Vending Machine Operators' Association
Official Organ: Milwaukee Vending Machine Operators’ Association
Official Organ: National Vending Machine Manufacturers' Association
Official Orgun: National Vending Machine Operators' Association.
Official Organ: Detroit Vending Maoliine Operators' Association.
Official Organ: New York Arcade Owners’ Association.
Executive Office, 2239 S. Michigan, Chicago, 111. Phone Victory 1466
LAST FORMS POSITIVELY CLOSED ON THE 20TH OF MONTH PRECEDING ISSUE
CONTRIBUTIONS:
Contributions from our readers are always welcome.
AD VERTISING: Rates furnished upon request.
cost or obligation.
Copy suggestions for Advertising prepared without
SUBSCRIPTIONS: Single copies 10 cents, back copies. 15 cents.
United Statts and possessions
Foreign subscriptions *1.50.
Yearly subscriptions J1.00 lo
CREDIT A N D ETHICS IN THE VENDlN^
M ACHINE INDUSTRY
One of our many friends in business on the Pacific Co&s
writes us asking us to use our services in the collection 0
an account which he claims was incurred through perfidy of
party in another state. He said he dealt with these people beca^
of an advertisement in the Automatic Age. We receive occasio,lfl
letters from readers who complain against advertisers, as well *
from manufacturers who complain against subscribers, etc.
urally, we cannot act as a collection agency, nor can we guaran^
the 100 per cent honesty of those who might use our columns. ^
nature of the business is such that a great many are ii* it
limited capital and naturally a limited responsibility follows. *
is up to each concern and each individual to watch his own credffl
That obtains in this line as well as every other line. All we
do in this office is to refuse to run the advertising of unrelia^J
concerns after we have had opportunity to satisfy ourselves th*
© International Arcade Museum
http://www.arcade-museum.com/
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^ ey habitually do business by unscrupulous methods. Naturally
Publication such as the Automatic Age is in position to be a
aring house for complaints of every kind. All we can do is to
Ure the trade that we do not knowingly run advertising for
Suable concerns. We have in quite a few instances refused to
ePt their advertising and have returned checks in payment for
in advance. We are doing our best to keep our pages clean.
,
A great deal could be written on this subject and we have
xiearrl
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tho -a ^rea^ many discussions along the line while mixing with
o se m the trade. We are glad to be able to report that condi-
our S a^0 *mPro™ £ - ^-s we 1°°^
through the few years of
existence, we can point out a number of cases of formerly
0ut^ b l e concerns who were operating and who have since gone
^ of business. The concerns who survive, do so on their merits.
as e.^rade eventually learns who are reliable and who are not, and
•q ^ rne goes on we will have a cleaner and more healthy industry.
baP .to this time the business has been done on a 95 per cent cash
sjs* We think business could be greatly stimulated if business
. d eventually be done on a 30 to 60 day credit basis, the same as
ther lines. We know right now of some operators who can get
anc* suPP^es 011 °Pen account and their credit is perfectly
ize
^ ^as ^een suggested that the trade is big enough to organ-
i 6 a board of trade or credit agency through which all credit infor-
lQn could be cleared and those operators who have established
k lePutation for prompt payment of their bills and square and
dealings could have the benefit of buying on open account
the ^ US *ncrease their working capital and buying power through
Use of ordinary term credit. The average business is con­
ed in such a way that merchants can buy goods on credit and
Ur u ^Urn ^ em over a"t a profit before he has to pay the bill. Nat­
’ Un^er such conditions he is in the market for more goods
e , business is stimulated as a result. Not many operators have
cr H kec* a line of credit, although we could name some whose
^ lt is perfectly good for anything they want with any of the
sta
ac^urers* The reason for that is that such operators have
the
smaM line of credit and have gradually earned
confidence of the manufacturer. That manufacturer tells his
Perience to another manufacturer; thus the operator has a line
ci edit open for other machines. Let us take a few instances for
^ Parison, What would the automobile industry be if it was all
lle on a cash basis? Automobile manufacturers and dealers
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