Automatic Age

Issue: 1927 October

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The A utom atic Age
THE NATIONAL MAGAZINE OF THE VENDING MACHINE
___________________________ INDUSTRY___________________________,
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
PUBLISHED MONTHLY BY
TH E LIG H T N E R P U B L IS H IN G CORPORATION
0. c.
LIGHTNER, President
Official Organ: Chicago Vending Machine Operators' Association
Official Organ: Milwaukee Vending Machine Operators’ Association
Official Organ: National Vending Machine Manufacturers’ Association
Official Organ: National Vending Machine Operators' Association.
Official Organ: Detroit Vending Machine Operators' Association.
Official Organ: N ew .Y ork Arcade Owners’ Association.
Official Organ: Southwestern Vending Machine Operators' Association.
Executive Office, 2239 S. Michigan, Chicago, 111. Phone Victory 1^66
1«AST FORMS POSITIVELY CIX)SED ON THE 20TH OK MONTH PRECEDING ISSOE^_
CONTRIBUTIONS:
Contributions from our readers are always welcome.
AD VERTISING: Rates furnished upon request.
cost or obligation.
_______
C op f ' suggestions for Advertising prepared withOut
___
SUBSCRIPTIONS: Single copies 10 cents, back copies, 15 cents.
United States and possession*. Foreign subscriptions $1.00.
Yearly lubscriptiom 11.0® *D
The Importance
Of Being Game
'
.
njilS
Oscar Wilde, the great dramatic ge‘ i
who lost his reputation and was run out of England when he *>
into trouble with some of the younger members of the female s
wrote a famous classic entitled “ The Importance of Being
est,” W e would like to inflict upon our readers this month a
sertation upon the subject of the importance of being game.
t-gji
W e find that operators are inclined to lose their nerve
^
they bite on a new machine that has defects or fo r some re*
does not go across. Forever after they are “ off” o f new m a c h i^
W e think that is a big mistake. V ery seldom does an °Ver8'.
lose 100 per cent on a new machine. Even if it proves impracti
he always recovers part or all of his purchase price.
The best way to find out what machines will take with
public and make money fo r the operator is to try them out. It
© International Arcade Museum
http://www.arcade-museum.com/
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®erious mistake to keep all your eggs in one basket.
The most
terC‘6SS^
°P erat ° rs today are those who limit their routes to a
rritory as compact as possibble where they can give the best
VlCe and include every possible machine. Ball gum and pea-
uts a r
the are
provided you keep buying the latest models as
ones
°nes wear out, but while servicing these routes you can
. & as
as well wake up to the possibilities of many other good m a-
chii
llles which will make you good money and can be looked after
d,0ng with the others.
If We were an operator we would look through the pages of
see A U T ° M A T I C A G E and buy one machine of every kind we
0l^ ac*vertised. W e would try out those machines, and try them
k Sensibly.
Pick locations with reasonable judgment, always
in mind that a certain machine will not go at all in one
w
ng
Cation where it will be a winner in another. Move them around,
t e r j ^ 8rn a chance; then if you find a machine is not good for your
thj
y ° u can discard it or trade it to some other operator. In
s Way you show a progressive policy and you gain experience.
cangame ’ ^on ^ ^ a little loss destroy your nerve. A ny big man
/
^a^e a loss without wincing. You made money before or you
uidn’t have it to lose, and if you made it before you can make
1 again.
It is by constantly experimenting that you find out where the
ne illerS are’ anc* ky being game you can make enough on one win-
1 to pay the insignificant loss on a half a dozen.
Just a personal word along this line. When we started the
^ SO M ATIC A G E we did it on a pure gamble. There was not
s .e P^son in a thousand that could see it at all. Other publishers
lc* that any fool who would spend time and money getting out a
® *in e for vending machines was plum crazy.
Can you imagine
to
Wou^ have happened had we gone into our bank and asked
borrow money to start a penny peanut and ball gum magazine.
y> We would have been laughed out of the bank and would un-
■j. ul:>tedly have lost our business standing with them. Gentlemen,
^ took nerve. It is alright fo r everybody to say now that it was
w P lia n t idea after it has been demonstrated, but three years ago
6 Were the laughing stock of the publishing fraternity.
t\y* ^ ° W
£ a m e; buying a new kind of machine once or
Ice a month won’t bust you and in the long run you will hit
le winners that will make you rich.
© International Arcade Museum
http://www.arcade-museum.com/

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