10
T
he
A
u t o m a t ic
organized the Famous Players
Film Company, and Loew found
it advantageous to acquire the
Metro
Pictures
Corporation,
and later the Goldwyn Pictures
Corporation, now
known as
Metro-Goldwyn.
W illiam Fox, like Marcus
Loew and Adolph Zukor, began
with a penny arcade, then be
came a theatre owner and saw
a big future in the motion pic
ture business. He formed a film
rental company and then be
came a producer of pictures.
That was twelve years ago, and
now the Fox Film Corporation
is one of the largest producers.
Joseph M. Schenck, chief ex
ecutive of the United Artists
Corporation, now erecting a
million dollar theatre on the site
of the old Apollo theatre in Chi
cago, opened a small amusement
park in 1908 with a capital of
$600. Vending machines were
among the attractions, and it
was with Schenck that Zukor
and Loew sought space for
showing motion pictures in their
first ventures.
These four men, together with
Carl Laemmle and Jesse L . Las-
ky, are the six dominating fig
ures in the industry— which
ranks as the third largest in
dustry in the world. Every one
of these men began with noth
in g; four of them started with
the penny arcade, and today
© International Arcade Museum
A
ge
Money in Slot
And Out G o m e s
Ice Cream So^
The great American urgt5^
put a coin in a slot, turn a era
or pull a lever, and receive
staples and luxuries of ltfe
been given further impetus-
New York now has a
machine for the dispensing ^
ice cream sodas, those evide11^
indispensable soft drinks
^
which every American evinc ®8
terrific yearning immediately _
sets foot in a country where $
are unheard of.
The new machine follows
principles used in those
dispense sandwiches, coffee, c ^
dy, chewing gum, cake, haI\j
kerchiefs, and other articles & ^
foods. The customer puts » ^
cent piece in a slot, turns ^
crank and presto!, he has ^
ice cream soda. The effect
the human soda dispenser
w
ket is expected to be unbelt
able.
£
The machine is put out by
Grtf
E. Gray, of Philadelphia.
is a form er advertising c^ s
writer who saw the possibih */|
of such a machine and hired
inventor to produce one.
they comprise the basic f aC^
of a billion dollar business, c°
stituting a universal langU^j
because nothing is spoken
the screen.
http://www.arcade-museum.com/