Automatic Age

Issue: 1927 November

th e a u t o m a t i c a g e
Vol.
CHICAGO, NOVEMBER, 1927
No. 4
C o i n - OPERATED MACHINES IN
EUROPE AS OBSERVED BY A N
AM ERICAN M ANUFACTU RER
By W ILLIAM RABKIN, President,
International Mutoscope Reel Company, Inc.
“Hire a hall!” is what a number keeper to give 24 hours’ service and
still keep regular hours, complying
operators have told us, “ and tell
with the law at the same time. Some
e boys what you saw over there.”
^ ^e’ve thought of a better way of these machines are so honest that
,
broadcasting our information
they sometimes return the proper
change if a coin of a larger denom­
hrough the pages o f the Automatic
ination is inserted. Most of the cig­
se> because any operator worthy of
arette machines are supplied by the
e name reads it.
tobacco companies.
^ my travels through the Con-
In Austria, on the other hand, the
i
found the situation pretty
operator hits up against a funny turn
j,Uch the same in Holland, Belgium,
^ c e and Germany, where amuse- in the law. A Viennese operator,
one of our customers, with plenty of
eilt machines are few and far be-
foresight,
saw no reason why electric
een. England seems to have more,
shock machines should not make big
ut most of them are of the old type,
money in Austria the same as they
^P licated, cumbersome and heavy.
* the countries, however, go in for do the world over. So with the least
Vending machines on a big scale. One possible delay, he ordered a batch of
and does get cigarettes, matches, Acme Electric machines manufac­
perfume, chocolate, cake, tured by the Advance Machine Co.,
and two large electric machines from
k°stage stamps and subway tickets
the Mills Novelty Co. As soon as
^ Putting a coin in the slot.
they arrived he put them to work
. ^he law has a good deal to do with
and they did make money, until he
. e situation—in some instances help-
and in many instances hindering was arraigned before a justice o f the
e operator.
In England, it is peace. In due time he was tried and
found guilty on the ground of “ prac­
a8ainst the law to sell tobacco of
kind after 8 o'clock at night. ticing medicine without a license,”
R u ra lly, there must be some means and was let off with a fine and an
?r the smoker to get his cigars or admonition never to use the machines
again or else get the penalty of im­
•garettes, so every night, when the
®tores are ready to shut down, in prisonment because of violating the
yont of each one, out comes a ma­ professional laws.
Until six months ago, gambling
rin e vending six kinds o f cigarettes
machines of the spinning reel type
'^hich functions all night—in place
^ the salesman back o f the counter, were legal all over England. Now a
hese machines enable the store­ law has been passed prohibiting their
of
© International Arcade Museum
http://www.arcade-museum.com/
10
T
he
A
u t o m a t ic
use—but a new machine called the
“ Little Broker,” a British product, is
being tried out to replace it. The
Englishman is a born sportsman and
loves his gambling. And that is the
type of machine he will patronize
most. Gambling machines are not in
evidence in Germany, but are to be
found in many cafes in Paris, most
of them a small anemic-looking Eu­
ropean product.
In France, in addition to low
wages, there is the obstacle of the
low and unstable rate of exchange.
One day a franc might be worth 4
cents—the next day 3—and the day
after, 5. That makes it necessary to
sell slugs to work the machines with
— some at 50 centimes, some at 75
centimes and some even at a franc.
In Paris, particularly, we visited
two penny arcades there and found
no new machines at all. We did see
rows of our old style Mutoscopes,
beautifully enameled in white, work­
ing with a slug worth 75 centimes.
Also old Mills drop picture machines,
with phonograph attachment. But
the drop pictures were strictly “ Par-
isienne” and they didn’t have a single
“ For Men Only” sign up. Another
establishment featured only coin op­
erated phonographs and they all
seemed to work and played the latest
music. As one left this place, he
was offered for sale the sheet music
or the phonograph record for the
song he had just heard, and they sold
quite a number of them while we
watched.
We found Germany buckled down
to the very serious job of coming
back to her former self, with the
amusement machine industry, how­
ever, entirely neglected. In Berlin as
well as in London, William Wrigley,
Jr., is trying to induce the Euro­
peans into the distinctly American
© International Arcade Museum
A
ge
habit of chewing gum. The ^ ^
sold on little pushcarts which
play advantageously all the ^
brands of chewing gum. Mr-
j
ley has one factory in London ^
another factory in Frankfurt, A- ^
Germany. W e did see,
practically every German ral . -
station a machine selling
^
books at 40 pfenings each (10
from which the customer c0 ^
choose any one of the 12 ^tleS
merely turning a little handle a*
right and pointing to the partic
title he wanted. Also each railr° ^
station charges a few cents f°r
ticket allowing the purchaser to
friends on the platforms of inco#1^
trains. These tickets are vended
clusively through govemment-o1^
coin-operated machines.
The automatic amusement
as we saw, as a rule are too large ^
intricate for quantity production
operating on a large scale. There ^
no demand for a large number ^
machines of any one type, beca ^
the territories to be covered
small and the arcades and ope1*®
of amusement machines are x
Each country has a very high Pr° ,
tive tariff, many times the duty
as high as the cost of the mach11^
itself, making it prohibitive to
machines from one country into ’
other, even though they may he
a few hours apart. This makes ^
necessary for each operator when
wants something, to manufacture
himself by hand—labor being c^6^e
—and he does not care about
weight or the size, as it is made ^
a view to remaining in his own P
ticular place.
In England most of the alTlUS,fe
ments are located on the piers, in ^
suburbs of the big cities where Pe°
pie spend the day and very little eJ
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