Automatic Age

Issue: 1927 November

T he
14
a u t o m a t ic
A ge
AU TO M ATIC SALESMEN
Mechanical Merchandising Has Gone Far Since the Earliest Catchperl11^
Coin Machines Appeared
By EDWIN E. JUDD, Editor, The Industrial Digest
A penny’s worth of peanuts, a
postage stamp, a cigar, a hot roast
beef sandwich, a twenty-mile subway
ride, a locker for your parcels, your
photograph, advice as to whether to
marry the blonde or the brunette, or
a telephone call to London—all these
and many more commodities and ser­
vices may be placed at your disposal
through the simple act of pushing
one or more coins into a narrow slot.
The automatic coin-actuated de­
vice, to use the rather clumsy generic
title by which these types of ma­
chines are known, is well-nigh ubiqu­
itous. So much so that when one
starts to tot up the list in his mind
he is apt to forget the very ones he
has just been using. Dropping a
nickel in the slot before lifting the
receiver has become so customary an
act for all of us that we scarcely
think of it except at those trying
times when one’s pocket contains
only coins of other denominations
and there is no one at hand to ac­
commodate with change. To the New
Yorker the insertion of a nickel in
the slot of the subway turnstile be­
fore sending that clattering mechan­
ism into another revolution is equally
habitual.
But when one really gets to dig­
ging into the number of uses to which
these ingenious mechanisms are put,
their number is astonishing.
There are no less than 752 distinct
coin slot automatic selling machines
in use at the present time. From
them one can obtain almost anything
in the line of small size staple pack­
age merchandise, including cigarettes,
soap, cosmetics, handkerchiefs, tooth-
© International Arcade Museum
O n e of m a n y
the re ce n t
di»p|ayid
p ackage v e n d in g m a ch in e s “ ! , hicago.
V e n d in g M a c h in e S h o w in l _
brushes, pastes and other toilet1 eCj^
sites, candy, gum, matches and ^
not else. They have been adap*e
well to the sale of perishable
p
ranging from sandwiches and fm1
to the full menu of the Automat re
taurants. The automatic measU1'^
of milk and coffee into cups is an ®_c
story, but now comes an autom
soda fountain, which in return
the deposited coin provides the m
elaborate concoctions of the most
perienced “ soda jerker.”
Shoe Shines to Photos
In the line o f services we have ^
automatic shoe brush, which will ^
move the mud and impart renew
luster, although, so far as the w11 ^
is aware, the machine has not .
been able to provide a complete s
stitute for the brushes and slappj®
cloths of the bootblack. The quarte^
in the slot gas meter is a fantu

device and , in some sections
oi -f the
http://www.arcade-museum.com/
T he A
u t o m a t ic
A
ge
15
to
^ *s now P°ssible to listen
. a radio program at home simply
a nickel in the slot of an
in °ma^c device. One of the most
^ ° u s of the recent developments
the 6 mec^anical service devices is
s automatic picture machine, which
, your portrait in several poses
2rs the finished pictures
in a very few minutes.
One
could
and ^ de-
s
.
--------- few go v a on 1 10 listing
UAilfe
t.U
these vending machines to
the
extent of seevral pages, and still
Hot
c°me to the so-called amusement
0 , Ces» with their phonograph rec-
s> “ horseless” pianos, crude mo-
s> or many opportunities to try
°Ur luck or skill.
^ ese amusement devices
their kindred catch-penny ma-
the station platforms are
^ to be sneezed at when one is in-
ta *^a^n£ the commercial impor-
1106 of the automatic vending de­
e> leaders in this field are most
tur
S^ress
Possibilities for fu-
e development along the lines of
strictly mechanical merchandising. It
Possible to conceive of a complete
re operating through levers and
aGars set in motion by the weight of
c°m. But the necessary invest-
^ nt in equipment is heavy and there
other considerations which make
ls more of a dream of the future
Q^an a probability. In the opinion
C. Lightner, who publishes the
^gazine AUTOMATIC AGE, de-
ted to this special field, “ vending
aehines will eventually take the
. ace of clerks only for merchandis­
e s such articles as are in constant
ail(l very staple use. They serve a
r^al need in public places where arti­
es may be bought at times when
erks are not on duty, or the profits
are ^sufficient for clerk hire.”
An interesting example of the pos-
© International Arcade Museum
A
p ostbc* w h ic h
a u t o m a t ic a lly
fra n k s
le tte rs has
been
in ve n te d
hy
F r e d e ric k
W ilk in s o n .
If
it
is
a d op te d by the E n g lis h P ost Office, the te d io u s b u s i­
ness of usin g a d h e siv " s ta m n s. r e q u irin g lic k in g , w i ll
be a th in g o f th e p ast.
sibilities of the coin machine for ren­
dering service during off hours is re­
ported from England, where tobac­
conists whose hours are limited by
law wheel tobacco-vending machines
out in front of their shops when clos­
ing time comes.
One difficulty that is encountered
in analyzing the possibility of the
machine is a substitute for the clerk
http://www.arcade-museum.com/

Download Page 14: PDF File | Image

Download Page 15 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.