Automatic Age

Issue: 1927 July

T h e A u t o m a t ic A ge
13
operators read the Automatic Age each month. Some of our com­
petitor friends, such as the Billboard, a splendid publication, by
the way, tell (that we cannot have over 500 circulation, judging
•from the rate we charge. Some publishers, as well as some manu­
facturers, have told us that we could get as high as $3.00' per year
subscription rate, yet we stick to the popular price o f $1.00. Fur­
thermore, if it were not that we have our own printing plant
a*id have no high salaried officials sitting around, we would have
to charge double our present advertising rates. Our idea is to
serve the trade at the lowest cost and give round value for the
ttioney. W e believe every manufacturer represented on our pages
ls a reliable concern. From time to time we have dropped adver­
tisers against whom we have received complaints. Many times
We have been able to save operators considerable money when
they wrote to us asking about the reliability of concerns to whom
they are about to send money.
This is the la^t issue of our second year, and it might be of
1Jiterest to the coin-controlled trade to know that the Automatic
Age is often referred to in the publishing business as an outstand-
lng success in a very short period of time. It is hard to imagine
that only two years ago this industry was without an organ of
any kind. W e are glad to have been able to represent it, and
value highly the associations we have made in this interesting
field.
A F F ID A V IT
Before me, a Notary Public, in and for the County of
Cook, State of Illinois, appeared the undersigned, who depose
and say that the total number of copies of the Automatic
Age for the month of June, 1927, printed and distributed,
was four thousand (4000) copies.
(Signed)
John
T. C a h i l l
Supt. of Printing.
(Signed)
H a rry H u r fo r d
Pressman
Subscribed and sworn before me this 8th day of July,
1927.
(Signed)
F ra n k G ru ber
Notary Public
© International Arcade Museum
http://www.arcade-museum.com/
14
T h e A u t o m a t i c A ge
W ILL THE GENIUS OF EDISON WAKE
US UP?
While in the East last month we heard a rumor, which
are unable to substantiate, up to this time, but which carries great
interest. We were told that the Edison Phonograph Company
are coming out with a 5 cent coin-controlled moving picture ma­
chine. The machine is designed to be placed in depots and othei
public places where people can pass the time seeing one of the
latest movie reels in abbreviated form. A five cent piece releases
the machine and starts the picture, and gives a ten minute sho^
for a nickel. The hood is so arranged that only one person can
view the reel. Many years ago Edison invented the Biograph
which was a penny arcade machine. The new machine will be on
a more elaborate scale and right up to the minute. Every operator
can realize the possibilities of such a machine. If practical n
will be a constant money maker and the genius of Edison, together
with the financial resources of the Edison Company, will guaran­
tee its practicability. The remark of President Smiley of the
Remington Arms Co. that “ the surface has not been scratched
in the automatic field” is indeed significant. Men with imagination
have long foreseen the advent of the automatic day. There have
been many obstacles to overcome, but we are fast overcoming
them. Some of the largest concerns in America have realized the
possibilities of the vending machine in making sales, and are goin£
into it on a large scale. Besides the two mentioned above &e
might mention the Diamond Match Company, which is putting on
a line of match venders; The Wilbur Chocolate Co.; the Kote*
Company; the A. P. W . Paper Towel Co. The Wm. Wrigley C°'
is rapidly extending its vending machine activities, and many other
concerns nationally known are investigating the automatic fien1
for possible deevlopment.
A ccording to Sir W . Arbuthnot
Lane, noted British surgeon, fair­
haired persons are more able to fight
against disease than
dark-haired
ones.
Principal
crops
grown in the
United States during 1926 reached a
total farm value o f only $7,802,114,-
© International Arcade Museum
000 as compared with $8,949,321^ ^
in 1925.
A fter their messenger dog had t>ee(l
seriously burned while carrying ° r
ders from one sector to another dur
ing a forest fire, California foreS
rangers made an asbestoc coat f°
him.
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