Automatic Age

Issue: 1927 July

12
T h e A u t o m a t i c A ge
The Automatic Age
T H E N A T IO N A L M A G A ZIN E OF T H E V E N D IN G M ACH IN E
IN D U S T R Y
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
PU BLISH ED MONTHLY BY
THE
0.
C.
L IG H T N E R .
L IG H T N E R
P U B L IS H IN G
P r e ii d e n t
C O R P O R A T IO N
GROSVENOR
B.
W H IT E ,
M a n a g in g
E ditor
Official Organ: Chicago Vending Machine Operators' Association
Official Organ: Milwaukee Vending Machine Operators’ Association
Official Organ: National Vending Machine Manufacturers’ Association
Official Organ: National Vending Machine Operators’ Association.
Official Organ: Detroit Vending Machine Operators’ Association.
Oflficial Organ: New York Arcade Owners’ Association.
Executive Office, 2239 S. Michigan, Chicago, 111.
Phone V ictory 1466
LAST FORMS PO SITIVELY CLOSED ON TIIE 20TH OF MONTH PRECEDING ISSUE
CONTRIBUTIONS:
Contributions from our readers are always welcome.
AD VE RTISIN G : Rate* furnished upon request.
cost or obligation.
Copy suggestions for Advertising prepared without
SUBSCRIPTIONS: Single copies 10 cents, back copies. 15 cents.
United States and possessions Foreign subscriptions $1.50.
r_
. _
_____________________
■■
Nearly subscription* *1.00 ln
-----
H O W M A N Y OPERATORS ARE THERE
IN AM ERICA?
W e have never heard this question intelligently ans"rer j
There seems to be quite a difference of opinion. We have
,
manufacturers claim they have a list of over 500 who have bovP j
gum machines, many of which were no doubt merchants.
wise we have been told that the list of customers of the Jenfl111 1
and Mills companies number over 5000. We keep thinking c°]\
stantly that we will soon reach the saturation point on the
matic Age, yet subscriptions continue to come in. W e apPej\
herewith, for the information of the trade, an affidavit from
employees of our printing department showing the circuit1
reached up to this time numbering 4000. On special issues,
the convention number, we printed and distributed as high
5000. W e will never have 100 per cent on our list— we ca1111
sell everybody, but it is our ambition to have 90 per cent of *
© International Arcade Museum
http://www.arcade-museum.com/
T h e A u t o m a t ic A ge
13
operators read the Automatic Age each month. Some of our com­
petitor friends, such as the Billboard, a splendid publication, by
the way, tell (that we cannot have over 500 circulation, judging
•from the rate we charge. Some publishers, as well as some manu­
facturers, have told us that we could get as high as $3.00' per year
subscription rate, yet we stick to the popular price o f $1.00. Fur­
thermore, if it were not that we have our own printing plant
a*id have no high salaried officials sitting around, we would have
to charge double our present advertising rates. Our idea is to
serve the trade at the lowest cost and give round value for the
ttioney. W e believe every manufacturer represented on our pages
ls a reliable concern. From time to time we have dropped adver­
tisers against whom we have received complaints. Many times
We have been able to save operators considerable money when
they wrote to us asking about the reliability of concerns to whom
they are about to send money.
This is the la^t issue of our second year, and it might be of
1Jiterest to the coin-controlled trade to know that the Automatic
Age is often referred to in the publishing business as an outstand-
lng success in a very short period of time. It is hard to imagine
that only two years ago this industry was without an organ of
any kind. W e are glad to have been able to represent it, and
value highly the associations we have made in this interesting
field.
A F F ID A V IT
Before me, a Notary Public, in and for the County of
Cook, State of Illinois, appeared the undersigned, who depose
and say that the total number of copies of the Automatic
Age for the month of June, 1927, printed and distributed,
was four thousand (4000) copies.
(Signed)
John
T. C a h i l l
Supt. of Printing.
(Signed)
H a rry H u r fo r d
Pressman
Subscribed and sworn before me this 8th day of July,
1927.
(Signed)
F ra n k G ru ber
Notary Public
© International Arcade Museum
http://www.arcade-museum.com/

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.