T he
A u t o m a t i c A ge
New York Arcade
Sets Pace
When, in New York, you must pay
a visit to the Penny Arcade owned
operated by Cohen & Rinzler.
'-s worih your time. Y ou will see
a splendid array o f automatic ma
chines o f all types. Athletic ma
rin es, machines of skill, mutoscopes,
^iriusement machines that are full of
Merest and many others.
Joe Cohen is an old timer in the
usiness. He worked fo r Zukor in
^ose far off halycon days o f 1903-
4,-’05. He can tell you some migh
ty interesting things about the in-
ustry. F or instance, he can tell
how many of the famous movie
actors— those old ones that we know
j;0 well, such as Mary Pickford and
Gish sisters, and many others of
. 1e old timers, got their start by act-
with the Biograph Company
Y °u will remember that in the old
da ys the Biograph Company put out
1’eal interesting thrillers in the
Mutoscopes.
, All information about the arcade
_ Usiness shows one just how closely
bed the moving picture industry is
j^° 't. it shows quite definitely just
0xv the moving picture industry
jfrew out o f this penny arcade indus-
It shows all through in such an
bvious manner that one is surprised.
For instance D. W. Griffith was a
di ^ctor-actor fo r the Biograph Com-
a^y. Look at the enviable position
. lat he now holds in the movie
0l'ld. It is interesting to note the
^rnber o f great show people who
^ Ve had their start in the business
r°Ugh the Biograph Company.
. A n d now, there is an ever grow
S interest in the penny arcade
p*in. Just prior to the great world
> av this interest started to grow,
has grown steadily and naturally
d is continuing in the same man-
It is gaining rapidly the favor
hich it lost when the Nicolodean
into style. W hy? Because it
^°i'ds amusement at a very low
© International Arcade Museum
73
cost.
Max Schaffer runs a mighty fine
Arcade down at 42nd at 7th Avenue,
in New York City. Mr. Schaffer is
President o f the Penny Arcade Own
ers’ Association. He operates three
Arcades in New York and two in
Luna Park, Coney Island. His part
ner is Mr. William F. Schork.
To show the volume o f business
that must be done in these arcades
it might interest the reader to know
that they, Mr. Schaffer and Mr.
Schork, pay $18,000.00 a year rent in
one place, and in another where they
have a .museum in connection with
their arcade they pay $40,000.00.
Surely there could be no better dem
onstration o f how much the arcade
business pays.
A Necessity
A U T O M A T IC A G E :
Please find enclosed check fo r $1.00
in payment fo r my subscription re
newal to the A U T O M A TIC AGE.
I
wish to congratulate you on
your success during the past year in
editing this magazine. Its adver
tisements and editorials are o f great
interest and a benefit to all the sub
scribers. I trust that the follow ing
year will be equally successful in
this venture which has grown to be
a necessity in so short a while.
With the Season’s Greetings, I am
Yours truly,
J. W. B R A W N E R ,
814 C Street, S. W.,
Washington, D. C.
Would Not Be Without
A U T O M A T IC A G E :
Enclosed find check for $1.00 for
subscription to the Automatic A ge
fo r year 1927. This magazine we
would not be without. Also change
the address to 106 E. 3rd street,
Cincinnati, Ohio.
R. L. B O W M A N & CO.
106 E. 3rd St.,
Cincinnati, Ohio.
http://www.arcade-museum.com/