Classic Mode

Automatic Age

Issue: 1927 December

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wnf\a glorious place this is after all. It’s because Christmas,
jv its green and red, its Yuletide spirit, its exchange of greetb
ited
renewing and cementing of love and friendship, its spir-
Sood cheer and brightened homes— is ju st around the corner,
j Christmas!! W hy, it makes us forget all our business cares
^ the moment. A U T O M A T IC A G E pauses in its rush o f press
th
business
publishing your paper— pauses to realize
i t this transformation which quickens our heart is more impor-
ahn ^°r the time being, than the coin-controlled machines we talk
ut throughout the year, pauses to greet our readers and adver-
^Sers» to grasp your hands and pledge a lasting friendship, to
^ai^ you for playing your part which makes A U T O M A T IC A G E
ssibl€> W e pause to wish each one of you a spirited M E R R Y
^ IS T M A S .
2® W i t h
S w a d d lin g C lo t h e s —
*l e B a b y W i l l B e a G i a n t
,
“ Let your reach exceed your grasp,” said a
c Se of the past— a pointed statement— and one which the coin­
trolled machine industry must have heard and acted upon.
. What does this industry, now outgrowing the swaddling
°thes of babyhood, hold for you? W hat does it mean when we
y We are “ just beginning” ?
Today is the turning point. W ith factories turning out thou-
nds of new merchandising machines fo r the sale of staple necesr
lties, with a public awakening more to the fact that here is a new
better method of buying, and with manufacturers of nationally
Mvertised products turning to the coin machine field as a new
edium for selling, there is no need of saying that the possibilities
unlimited.
,
Manufacturers of merchandising machines are hard pressed
0 satisfy the demands for new machines, some of the largest com-
^anies are not able to keep up with, orders and daily have to turn
aVay new prospects. This means that a new era is dawning, on
^hich the manufacturers are now cashing in.
What does this staggering increase in the output of new m a­
chines mean to the operator? Just th is: to own and service all
hese merchandising machines will require an army of operators
an(i you who are in the game now know it thoroughly. A man
Caimot jump from a delivery wagon into the operating game and
^ k e a g0 Gf it any more than could a brick layer plead a case
© International Arcade Museum
http://www.arcade-museum.com/
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successfully in court. You fellows are in on the ground floor, &
to see opportunities when they appear, and capable of making
most of them. You are in a position to choose the most promisl11^
machines, the most prolific locations and “ cash in” from the
go, with prospects of constantly growing profits.
^
And what does this new era of the vending machine indu^1?
mean to A U T O M A T IC A G E ? Just th is: A U T O M A T IC AG® v
your paper— it belongs to the industry, and as the industry
so shall its organ respond to this greater opportunity o f service
you. W e shall increase our efforts in this dawning era of
business, and shall be devoted to the industry in raising it to ° e
levels both in prosperity and in public opinion, which has not
it due credit.
A subscriber and one o f the leaders in the manufacturing ^ ,
said to us recently: “ A U T O M A T IC A G E deserves ten thousa1^
readers, and it shall have them as the industry grows and th°s
connected with it come to depend upon it.”
A ll this means that this prediction, based upon the facts *
hand, is not a castle built in atmosphere, but rather on the soUfla’
substantial foundation each one of you have helped to lay.
T h e C o n v e n tio n — O u r
B a rom eter o f P ro g re ss
Plans are rapidly going ahead for
biggest convention our industry has ever staged.
The men in
charge are determined to put on your show and our show in
bigger way than has been done before. Former conventions
one hundred per cent successful and no one who attended wou
have missed them. This one will be bigger and better because ° ul
industry has grown since then.
An array o f new machines were introduced at the Amusem^11
Parks convention in Chicago this month, those that were m °s
suitable fo r amusement park purposes. These and a great to * 0?
others will be displayed at our own convention and will shoW ^0
best advantage the progress we are making.
But a convention is infinitely more than an exhibit: It is
personnel of an industry assembled; it is the spirit of progress
brought to a peak; it is the power which directs scattered effoi^
toward a common g o a l; it is the means of knowing each other bet
ter and getting the other’s point of v iew ; it is the melting pot in*0
© International Arcade Museum
http://www.arcade-museum.com/

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