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wnf\a glorious place this is after all. It’s because Christmas,
jv its green and red, its Yuletide spirit, its exchange of greetb
ited
renewing and cementing of love and friendship, its spir-
Sood cheer and brightened homes— is ju st around the corner,
j Christmas!! W hy, it makes us forget all our business cares
^ the moment. A U T O M A T IC A G E pauses in its rush o f press
th
business
publishing your paper— pauses to realize
i t this transformation which quickens our heart is more impor-
ahn ^°r the time being, than the coin-controlled machines we talk
ut throughout the year, pauses to greet our readers and adver-
^Sers» to grasp your hands and pledge a lasting friendship, to
^ai^ you for playing your part which makes A U T O M A T IC A G E
ssibl€> W e pause to wish each one of you a spirited M E R R Y
^ IS T M A S .
2® W i t h
S w a d d lin g C lo t h e s —
*l e B a b y W i l l B e a G i a n t
,
“ Let your reach exceed your grasp,” said a
c Se of the past— a pointed statement— and one which the coin
trolled machine industry must have heard and acted upon.
. What does this industry, now outgrowing the swaddling
°thes of babyhood, hold for you? W hat does it mean when we
y We are “ just beginning” ?
Today is the turning point. W ith factories turning out thou-
nds of new merchandising machines fo r the sale of staple necesr
lties, with a public awakening more to the fact that here is a new
better method of buying, and with manufacturers of nationally
Mvertised products turning to the coin machine field as a new
edium for selling, there is no need of saying that the possibilities
unlimited.
,
Manufacturers of merchandising machines are hard pressed
0 satisfy the demands for new machines, some of the largest com-
^anies are not able to keep up with, orders and daily have to turn
aVay new prospects. This means that a new era is dawning, on
^hich the manufacturers are now cashing in.
What does this staggering increase in the output of new m a
chines mean to the operator? Just th is: to own and service all
hese merchandising machines will require an army of operators
an(i you who are in the game now know it thoroughly. A man
Caimot jump from a delivery wagon into the operating game and
^ k e a g0 Gf it any more than could a brick layer plead a case
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