Automatic Age

Issue: 1926 January

T h e A u t o m a t ic A ge
The Automatic Age
T H E N A T IO N A L M A G A ZIN E OF T H E V E N D IN G M A CH IN E
IN D U S T R Y
Covering Automatic Machines and Self-Service Devices o f
Every Description
PU BLISH ED MONTHLY BY
T H E L IG H T N E R P U B L IS H IN G C O R P O R A T IO N
0 . C. L IG H T N E R . Editor
Official Organ: Chicago Vending Machine Operators* Association
Official Organ: Milwaukee Vending Machine Operators’ Association
Executive Office, 2721 South Michigan Avenue, Chicago, 111.
I j AST FORMS PO SITIV ELY CLOSED OX THE 20TH OF MOXTII PRECEDING ISSUE
CONTRIBUTIONS:
Contributions from our readers arc always welcome.
AD VERTISING : Rates furnished upon request.
cost or obligation.
Copy suggestions for Advertising prepared without
SUBSCRIPTIONS: Single copies 10 cents, back copies, 15 cents.
United States and possessions. Foreign subscriptions $1.50.
Yearly subscriptions $1.00 in
The State
Authorities Are After
the vending machine lease and
stock promoters in the state of California. That is a good thing'
and some one ought to write the blue sky commission in ever)'
state and call their attention to these outfits. They are no moi^
a legitimate part of the vending machine business than the oil
stock promoter is to the oil industry or the Florida land sharK
is to Florida real estate. They have done the legitimate industry
a world of damage.
Of course, there is such a thing as legal stock promotion fol
legitimate business. Most every company or concern is a stock
company. THE AU TO M A TIC AGE is itself, published by a stocK
company. And we do not intend to include in our excoriation the
legitimate sale of stock for manufacturing merchandising or vend­
ing machines of merit. In fact, most of these schemes which ar*
just now running into the sandwich field, get around the blue skJ
laws by a subterfuge. They do not sell stock. They sell leases
Or they may sell a machine outright for $150 that is worth $10.00
and then they agree to service that machine for a certain period
under conditions that are practically always a misrepresentation.
© International Arcade Museum
http://www.arcade-museum.com/
T h e A u t o m a t ic A ge
9
They usually have a fine workable model; one that will work
Pretty good until it gets into actual use. Occasionally there is one
that has genuine merit, that could serve the public honestly and
^gitimately, but it is being thrown away on a promotion scheme.
Since we have published the AU TOM ATIC AGE we have been
absolutely astonished at the number of acquaintances who have
actually invested or seriously considered investing in these enter­
prises.
Apparently some of the promoters have made a big
cleanup. W e find them in every walk of life, but not one of them
has found his investment to be worth a Lincoln penny. And yet
these investors were thoroughly sold, they could show you how
these machines ought to make them independent. On paper, yes!
We do not know anything more convincing on paper than vending
^achine statistics. When it comes to putting it in practice there
ls nothing about the vending machine business that pays a profit
except experience and hard work.
It Is Our Prediction
^nd Confident Belief
t h a t the big e x p o s it io n to be held
ln connection With the convention o f th e o p e r a t o r s a n d m a n u fa c ­
turers of coin controlled machines will be the t u r n in g p o in t in this
lndustry. Its importance cannot be over estimated. We have the
annual shows of the automobile industry and the radio industry.
Twenty years ago the automobile was in its infancy; and it was
Neatly stimulated by the annual New York and Chicago shows.
have heard automobile men say that it was the rivalry created
ky these shows that stimulated the manufacturers to their utmost
activity. Each year they planned ahead to bring out something
new at the shows. And each year the big dealers of the country
l°°ked forward to attending either the New York or Chicago show
see the. latest in automobiles. They say that it was this stimulus
that perfected the automobile in less time than any invention cre­
ated by the hands of man.
There was scarcely a radio set in existence five years ago; and
when the annual shows began to be held a tremenduous impetus
was given the radio trade. The manufacturers were put on edge
t° show the best they had. They knew they could not get away
^ t h any old stuff.
We predict the coin-controlled machine business will go through
same experience. The trade needs the inspiration and interest;
© International Arcade Museum
http://www.arcade-museum.com/

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