Automatic Age

T h e A u t o m a t ic A g e
Gum Magnate
Advocates Quality
From Alfred W. Blendow, Presi­
dent o f the National Gum Company,
and Secretary o f the National A sso­
ciation o f chewing gum manufactur­
ers we have received the follow ing
interesting letter:
“ W e agree with you heartily on the
question o f quality. It is unfortunate
as you say that a good many o f the
manufacturers in the business are
sacrificing quality fo r price, but
don’t blame it all on the manufac­
turer. It is the operator as well. It
has always been the habit o f the
operator to try and play one manu­
facturer against the other, trying to
beat them down in price and the re­
sult is that prices have been beaten
down to such a point that a manu­
facturer cannot make a reasonable
profit on his merchandise. Particu­
larly is this a fa ct in the manufacture
o f ball chewing gum. There are not
many manufacturers who have stood
off this trend in the “ game” and there
are v eiy few who have stuck to qual­
ity. W e know positively that the bal-.
ance sheet o f The National Gum
Company would show a very much
more substantial profit at the end o f
every month if we had followed the
tendency o f the times to give the
trade anything as long as they called
it chewing gum and let it go at that.
W e have been put in a position where
we are giving real quality and still
meeting competing prices. The posi­
tion is not one to be envied from the
standpoint o f profits we can assure
you. But we have faith in the busi­
37
ness and hopes that things will
change.
“ The remedy lies in a “ get to­
gether” ” o f not only the manufac­
turers but also the operators. I f both
factions could be brought together
and “ chew the matter over” at a
pow wow, we believe that it would
not be long before things changed fo r
the better.”
The earliest weather forecasting
service was established in France as
a direct result o f a destructive storm
that raged over the Black Sea in
1854.
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W IN N E R M IN T
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CHICAGO
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