26
T he A
THE
A U T O M A T IC
AGE
IS
u t o m a t ic
A ge
T H E R E C O G N IZ E D O RG A N
IN D U S T R Y OF A M E R IC A
C H E W IN G G U M P O P U L A R
R IO D E J A N E IR O
J.N
C hew ing gum is v e ry popular in
R io de Janeiro, a ccord in g to a recen t
rep ort from the Consul at R io de
Janeiro, and the m arket fo r this p ro
d u ct w ouid be v ery large except that
the prices
f o r it are
exorbitant,
ow in g to the present condition o f the
Brazilian currency. W h en these con
ditions are overcom e, this m arker
f.hould afford scope f o r developm ent
by A m erican expoi’ters.
N E W GUM CO M PAN Y
A pp le Gum C orporation, N ew Y o rk
City, in corporated u nder the law s o f
th at state to m anufacture chew in g
gu m , w ith capital stock o f $300,000,
b y P. H. Short, S. B. N ew m an and
S. S. R ose.
F E E N -A -M I N T A C C O U N T G O E S
T O G R IF F IN , JO H N S O N &
M ANN
The H ealth P rodu cts C orporation,
R oseville, N. J., m anu factu rer o f
Feen-a-m int, chew ing gum laxative,
has appointed Griffin, Johnson &
M ann, In c., N ew Y o rk advertising
agen cy, as its advertising counsel. A n
advertisin g
cam paign
is
bein g
planned.
Carl W h ite, fo rm e rly w ith the J o s
eph Richards Com pany, Inc., is presi
dent o f the H ealth P rodu cts C orpora
tion. H. G. Dechant, fo rm e rly adver
tisin g and sales m anager o f the M on
roe C alculating M achine C om pany, is
general m anager. J. J. Larm our is
© International Arcade Museum
OF
THE
C H E W IN G
GUM
advertising m anager. H e was at one
tim e w ith the M orse International
A g en cy .
G U M C H E W IN G S E A S O N A L IN
ENGLAND
Gum chew in g is seasonal in E n g
land. B eginning with January, sales
o f this com m odity reach peak during
the sum m er m onths and th ey fa ll
p receptibly w ith the approach o f the
Christm as season, a ccord in g to a sur
v ey b y the D epartm ent o f C om m erce
o f markets fo r con fection ery in E n g
land, Canada, the N ear East, and
A frica .
A m ei’ican gum has been so gen er
ally accepted b y the Britains th at
sales are v ery little affected in com pe
tition with the Island-m ade variety
selling at ap proxim ately on e-h a lf the
price.
France, Denm ark, and S co t
land are also large con.sumero o f gum
w ith G erm any fa s t acquiring a taste
w hich should result in a larger sales
by the U nited States.
D iscussing con fection ery generally,
the rep ort says that with the possible
ex ception
o f Continental E u rope,
w here easy access to raw m aterials
have developed the m arket to a p oin t
w here A m erican exporters find it hard
to m eet price com petition o f foi'eig n
m anufacturers, m ost o f the countries
surveyed offer fields fo r the fu rth er
developm en t o f the ex p ort trade o f
the U nited States.
The idiosyncracies o f the trade
m ust be understood and catered to in
order to sell in com petition w ith the
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