Congratulations to Our friends of
the California Special Olympics!
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The Special Olympic Oath
- 1
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"Let me win, but
if I cannot win,
let me be brave
in the attempt."
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1
University of California
at Berkeley
June 24-26, 1983
.."lohn Q
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Dear Atari,
NJ' r.....,._ "'1IG I ow
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wni:. ~ our c,..:
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IT'S YOUR
BUSINESS
The following excerpt is taken from an in-
spiring letter distributed to clientele by Mr.
Hank Heiser, Vice President and General
Manager of the Livonia, Michigan branch
of Bally Midwest. Just as a team prepares
for the start of a new game, we, too, can
use a little pep talk. "Coach" Heiser calls
us-first- to action and then to a renewed
glory (reprinted by permission of author).
I am sure you don't need me to tell you that
the glory days in our business of the 1980's
through the first half of 1982 are over. The
fat is gone. The easy buck is not to be
found in our industry today.
We have all made cuts or are in the pro-
cess of doing so. Problems continue. We
are continually harassed by legislators who
supposedly have the "best interest of their
constituents at heart''. There are still too
many fly-by-nights in the business contrib-
uting to the glut of equipment on the street
today. There are too many people you talk
to within our industry predicting doom. The
fact is, we don't have to accept the prophe-
cies of these GLOOMCASTERS.
Now is the time to make up your mind to
be a winner and to do that you must be on
a winning team. Notice I did not say sur-
vive, the word is . . . WIN. If survival is all
you are looking for, then do yourself and
the industry a favor, and toss in the sponge.
That will leave those of us who are
dedicated and committed to our coin ma-
chine industry, ready to take up the gaunt-
let and go forth to even greater successes
than what was enjoyed, in those all too
brief, fat times.
You may scoff at this rhetoric if you so
please, but believe me, attitude, a positive
attitude, is 80% of the game ...
WE ARE WINNERS
BUT CAN ONLY CONTINUE TO BE SO
IF YOU ARE WINNERS TOO.
Be a winner . .. We are in a great industry.
THE BEST IS YET TO COME.