score goal that they would want
to shoot for. Of course, in order
for players to achieve and beat
these high scores, they would
have
to play the
games more
a benefit for
operators, too. Although there
were a few problems in the or-
ganization of the Tournament,
overall we are pleased with the
often, thus there
is
results."
Tournament Games.
Inc.,
the
firm that organized the
"$400,000.00 Weekend” and
hired by ATARI to run
who was
the World Championships as a
part of that Weekend, did not
honor its legal responsibilities to
ATARI and to all of the players.
However, ATARI wants this
problem to be resolved happily
everyone, hence the compa-
ny intends to pay all cash prizes
every player who participated
in the TGI Weekend. Players in
any ATARI event who received
checks from TGI may contact
Don Davis at ATARI to find out
more about collecting their
for
to
prize
money.
Frank Ballouz, V.P. of Marketing, awards trophies to Ok-Soo
Han, Julie Winecoff and Faith Sloan, Womens’ Singles champs.
A
watches as the Finalists battle
World Champion.
rapt audience
of
Tel
I
Crowds
We'd
like to
at 1981
thank everyone
talked to us at this year's
and let you know that we
AMOA
are always listening and trying
respond to your needs.
to
The Tellus Survey which was
conducted by Market Research
AMOA was tremendously
successful. Over 650 operators
responded to the questions
posed by Mary Takatsuno, Linda
Butcher and Mike Friedman via
at the
Debbie Turner of ATARI Public Relations with Matthew
Laborteaux, television star.
out for the
the Tellus terminals. This was a
much bigger response than last
AMOA
And over 200 operators
stopped and spent 20 minutes
year.
in in-depth interviews with the
three Research people.
What do we do with ail of the
information gathered during the
Survey? A lot of it is distilled into
the research facts we print
here in the Coin Connection
every month. We also use this
information to help us provide
you with the best games and
the best service
in
ATARI to Have Independent Exhibit at International Trade
For the very
first
time, ATARI
have its own exhibition
stand at the Amusement Trades
Exhibition taking place from
January 18 through January 21,
will
1982. And also for the first time,
the ATE will be held in Birming-
ham, England, at the National
Exhibition Centre. Previously,
the ATE has been located in
London, but due to scheduling
conflicts and the need for a big-
ger display area, the people or-
ganizing the international exhibi-
tion chose the Birmingham site.
ATARI has planned special
events and activities for the
three day event. Available to at-
tendees of the ATE will be bro-
chures and sales literature on
all of the ATARI games, includ-
ing the current winners, Tem-
pest™ and Centipede™ Some
special promotional items will
also be on hand for the interna-
tional
crowd.
Tempest will be the main fea-
ture at the ATARI stand. The
sensational graphics and dra-
matic and challenging new
game play have made this vid-
eo game a hit both in the U.S.
and
in
Europe. Operators and
distributors attending the ATE
be invited to play this excit-
will
ing
game and see
ferent
it
title
us™ Survey Attracts
Big
who
it
just
how
dif-
is.
Market Research will be
conducting a Tellus™ Survey
in Birmingham during the
show. Although they polled
ATE attendees last year, this
year they are planning on real-
ly expanding the scope of
their interviews. After the tre-
mendous response
the industry.
Show
they re-
ceived at the recent AMOA
show in Chicago, they are
hoping that the response at
the ATE will be equally high.
All in all, ATARI is planning on
a busy three days in Birming-
ham. Come by and check out
all of the activity, the games,
and the special events that are
scheduled. There is sure to be
a lot of excitement at this
year's ATE and the ATARI stand
will certainly be a part of the
excitement.