.
a space ship blasting its way
through a collection of space
objects. The colors are so
bright, the illustration so realis-
tic that you'd think it was a pho-
Space Duel Promo Items Available
tograph.
Along with the t-shirt and
is a very valuable promo-
poster
tional packet, stuffed with
good
ideas for contests and publicity
events that can increase busi-
ness at your location and publi-
cize Space Duel at the same
time. Included In the promotion-
al literature are sheets outlining
different types of contests and
tournaments and how to orga-
nize them effectively, a 60-sec-
ond radio commercial script,
and a guide on how to buy ra-
dio advertising time. The radio
commercial is also available
pre-recorded on cassette.
Order your Space Duel pro-
Now available to operators and
distributors are the special pro-
motional items designed to high-
light the dynamic play features
of Space Duel, the latest video
game hit from ATARI.
Games
Atari
Naturally, there is a t-shirt,
with the spectacular Space
Duel graphics displayed on a
navy blue background. The shirt
is
100%
able,
and
cotton,
it
machine wash-
makes an
excellent
prize for high score tourna-
ments or other contests you
can run
in
your location.
The Space Duel poster
really
a knockout.
It's
is
24"x36"
and depicts the game play with
motional packet by contacting
Coin-Op Marketing Services.
790 Sycamore Drive. P.O. Box
906. Milpitas, CA 95035. There
is a nominal charge for the
t-shirt and the pre-recorded ra-
dio cassette, which are avail-
able through Coin-Op Customer
Service, 1105 N. Fairoaks
Avenue, Sunnyvale. CA 94086.
Remember, promoting Space
Duel Is also promoting your lo-
cation. Good promotions create
goodwill within your community,
and bring in new customers.
Did You
#1 at Super Bowl
Know?
amusement machine
While the San Francisco 49ers
In
and Cincinnati Bengals worked
out and psyched up just prior to
the Super Bowl, the city of De-
ed Kingdom reported similar
growth in new location acqui-
was coming
operators
as never
before. Thousands of fans and
troit
sects.
Early
created a
game room
Manager,
in
the
hospitality suite at the
CBS Super Bowl
headquarters. The game room
Westin Hotel,
consisted of twenty pieces,
set
on free
play, featuring
all
Tem-
pest^^ and Centipede'''^ among
the ten ATARI games. The initial
concept was to provide CBS
and Super Bowl executives, ad-
vertisers, and prominent fans
with video games to play as
part of the pre-Super Bowl ac-
tivities. However, the response
to the
games was overwhelm-
and
Unit-
their total sites
own. ..destroying alien enemies
and fending off menacing in-
CBS
the U.S.
Operators in both countries
reported close to one-quarter of
as new locations
acquired in 1981
This information was ac-
quired through Atari's Operator
Tellus surveys conducted an-
nually at the AMOA show in the
U.S. and at the ATE show in
England.
reporters poured into the city,
eagerly awaiting the upcoming
battle at the Silverdome. But
some of those avid football fol-
lowers soon found themselves
engaged in a battle of their
Atari's Regional Sales
in
sitions.
alive
Thursday morning, Jan-
uary 21, Hank Heiser and his
crew from Empire Distributing,
Inc. along with Bob Harvey.
1981,
ATARI
Brent Musberger, of CBS Sports, enjoys a
while Bob Harvey of Sales looks on.
game
of
Tempest
ing. “We opened the suite at 5
p.m, Thursday evening, with the
idea of closing it by 2:00 a.m.,”
explained Bob Harvey. “But the
California's
guests just didn't want to leave.
We finally turned off the last
machine at 4:30 Friday morn-
ing their skills on Tempest.
Centipede and Asteroids De-
ing.
The games were even
more popular on Friday, Satur-
day, and after the game Sun-
day, with the room packed four
deep on every machine
throughout the
night.
It
was
really incredible!”
Such well-known
figures as
Governor Jerry
Brown and CBS sportscasters
Brent Musberger. Irv Cross and
Phyllis George were seen test-
luxe'''^.
“I was amazed at the tre-
mendous interest in the
games,” Bob said. “It was
much greater than we had ex-
pected. In fact, many people
told me that playing the games
was the best part of their Super
Bowl
trip.”
Mary Takatsuno, Market Research
Manager, assists operators
ATE
Tellus Survey.
at