Atari Coin Connection

Issue: Vol 6 Num 04 - 1982 June

POSITIVE PUBLICITY
ATARI Exhibits
At NRA Show
-
ATARI Co-Sponsors Race to
Benefit Children's Hospital
Early Sunday morning, May 2nd, thou-
sands of running enthusiasts gathered in
Danville, California to compete in the 5th
Annual "Devil Mountain Run;· the se-
cond largest certified 1 0-kilometer race
in Northern California. Atari participated
as a corporate sponsor of this event, the
proceeds of which were given to the
Children's Hospital Medical Center of
Northern California.
Devil Mountain Run is organized each
year by the Rowan Branch of the Chil-
dren's Hospital Auxiliaries. Jacquie Gra-
ham, a Rowan Branch member and co-
founder of Devil Mountain Run was very
pleased with the success of this year's
fund raiser.
"We had a tremendous turnout-over
8,000 runners and about 25,000 total at-
tendees," she stated. "It will take some
time before we know exactly how much
money was raised for the hospital, But
right now we're estimating $75,000 to
$80,000."
Over 20 Atari employees attended the
event, with representatives from all three
C:
divisions. In addition, life-size Pac Man*
and Ghost romped through the crowd
along with a specially created Centipede
character. Cyndy Spence, Merchandising
Coordinator for the Consumer Electron-
ics Division, sat on the judging panel for
Centipede Costume Contest organized as
part of the Devil Mountain Run. And Don
Osborne, Vice-President of Sales and
Marketing, presented Children's Hospital
with a Centipede TM game donated by the
Coin Games Division.
"It was an exciting day for everyone,"
Osborne later commented. "The entire
event was very well-organized, and we
enjoyed being a part of this worthwhile
fund raiser."
Next year's Devil Mountain Run should
be even more successful, according to
Mrs. Graham. She and the other Rowan
Branch members have already begun
planning for the 1983 race, which may be
chosen as an official site for national
record-setting by The Athletic Congress.
Kangaroo
continued
Atlanta. Dig Dug TM was named the fav-
orite among the beauty queens, who
commented on the cute characters and
unique game play. All the games were
well received, and the contestants were
pleased to have been given the chance
to play.
Mother must either knock out monkeys in
the column, or she can leap up several
platforms along the side of the column
and then punch out a monkey or two until
the cage and Baby are at the same level
she is. In the fourth round there is an ar-
rangement of long and short ladders that
Mother must climb to rescue Baby. If
Mother doesn't hit any monkeys or apples,
a big ape will steal Mother's gloves.
Kangaroo features a 6-position joystick
which the player can use to make Mother
Kangaroo hop right and left, jump or
duck, super leap to a higher platform, or
climp the ladders. The "Punch" button is
pressed every time Mother needs to
punch out a monkey or an apple core.
Kangaroo has a high score table that
displays the top ten scores and players'
initials, and is operator-selectable for
either 3 or 5 lives. The game has 4 differ-
ent bonus levels, including "No Bonus",
and 16 unique operator-selectable coin-
age options. ATARI is offering this great
new game in the standard upright cabinet
and also in the new "European" cabinet
especially designed for our European
clientele.
The ATARI Coin Games Sales and
Marketing group took to the road early in
June to introduce this fantastic new
game to some of our U.S. distributors.
Beginning on June 7th in San Francisco,
and continuing on to Dallas on June 9th
and New York City on June 10th, repre-
sentatives from ATARI demonstrated this
exciting new game at these special
luncheons.
"This is a fun new game, and we're
anxious to show it to everyone. The game
play makes it ideal for kids and for par-
ents, too. Kangaroo provides a healthy
challenge for the entire family," said Don
Osborne, V P. of Sales and Marketing for
ATARl 's Coin Games Division.
Dig Dug is engineered and designed by Namco. Ltd .
Manufactured under license by Atari. Inc.
Kangaroo is manufactured under license from Sun
Electronics Corporation.
• Pac-Man and characters are trademarks of Bally Midway
Mfg. Co. licensed by Namco-America. Inc.
,,

'
-
\
•, '
"This is what it's all about," said 49er star Randy Cross (rear, 2nd from left) who was in-
volved with Devil Mountain Run, as Don Osborne, V.P. of Sales and Marketing for ATARI,
presented Centipede game to Children's Hospital representatives Bill Drum (far left) and
Ann Tucker (far right). Looking on was Gregory Shields, leukemia patient and theme child
of the fundraising event, and his mother.
Miss USA Contestants
Compete on ATARI Games
While trying to relax in their hotel prior to
the final competition, the anxious Miss
USA contestants played Atari's latest vid-
eo games. Atari's Regional Sales
Manager, John Hill, coordinated with
Dee's Amusements of Gautier, Mississip-
pi to place five games in the women's
dormitory area of the Royal D'Iberville in
Restaurant managers, owners and cor-
porate executives from all over the world
gathered in Chicago recently for that in-
dustry's largest trade show. The National
Restaurant Association hosted its 63rd
Annual Restaurant, Hotel-Motel Show
May 22nd through May 26th, drawing
over 85,000 attendees and 1200 exhibi-
tors, including Atari.
Interest in coin video games is increas-
ing steadily within the restaurant industry,
and response to the Atari exhibit was tre-
mendous.
"Restaurateurs have become very
aware of the profit potential of coin video
games," stated Dick Needleman, Man-
ager, Special Markets and Operations.
"We wanted to be at the NRA show to
answer their questions and demonstrate
how games can fit into a variety of res-
tau rant locations."
_ _ _ _ _ _ __ _ ____. ~
,._ s T [ C ~~ -- -- - - -- -
OPERATOR OF THE '80s
Sam Eng of Sacramento, CA
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Sam Eng, with wife Cynthia, son Keith, and !WO other employee~ pause for a moment to re-
lax in front of the Token and Snack counter 1n the Odyssey Family fun Center.
Not only is he owner of a successful ar-
cade, the Odyssey Family Fun Center in
Sacramento, California, but Sam Eng is
also president of the Sacramento Valley
Amusement Owners Association.
"We formed the association to im-
prove the public image of video games in
our community, and to keep abreast of
the changing ordinances in the area,''
commented Eng. "Our initial function was
the 1st annual 'Best in the West, Great
Video Shoot-Out' for the benefit of Mus-
cular Dystrophy. It was open to all ages
with the contestants divided into three
age groups. There were 50 machines at
the site for the competition and the
contestants played 5 minutes on each of
5 machines. Grand prize was a Ms. Pac
Man* upright video game. All the regis-
tration fees went to the Muscular Dys-
Promotion
for Profit
With the summer season just beginning,
now's the time to take advantage of tradi-
tional summertime activities and use
them to promote your business.
Sponsor a local softball, Little League,
or other sports team . Provide the team
with t-shirts that have your location's
name on them to wear at the games. At
the end of the season, host a party at
your location for the team players and
their families.
trophy Association," said Eng. "We hope
this project becomes an annual event for
the association in conjunction with the
Muscular Dystrophy Association.''
The Odyssey Family Fun Center
opened about a year and a half ago. It is
located in a shopping center in the capitol
city of California. Eng decided to open
the fun center when his son, then 18
years old, developed an interest in video
games.
"We stress the family and education at
our center.' ' Eng explained. "For in-
stance, we give each student with an A
average on his report card 10 free to-
Game
kens, a B average earns 5 free tokens.''
The Odyssey Center has two types of
membership clubs. The Funtime Club is
limited to the 18 and younger crowd, and
the Happy Hour Club for the 19 and older
group. The rules are the same for both
clubs. Membership cost is $1.00 per
month. The membership entitles each
member to one token a day during the
month membership is purchased. The
member must pick up his token in person
and if the player misses a day he forfeits
the token. Month ly high score contests
are divided up according to the member-
ship group. The recent ATARI high scorer
on Missile Command® , Walt Stewart,
earned 52,454,815 points after 40 hours
and 20 minutes of continuous play at the
Odyssey Center.
The Family Fun Center publishes
weekly newsletters with world record at-
tempts on games and information of
charity marathon drives. A recent mara-
thon in April at the Odyssey Center was
to benefit a charity. Two students from
the area were chosen as chairpersons to
coordinate efforts for the pledges. One
half cent per 100,000 points was the rate
for the high score attempt on Missile
Command . There was a good turnout and
Eng said the principals of the local high
schools are all in favor of the charity
drives run at the center. "The students
really get involved," said Eng.
"We do not allow any school children
in our Fun Center during school hours.
We ask any child who comes in during
those hours if they have a schedule that
allows them to be out of class, and then
we call the school to confirm those facts.
The high school principals are especially
appreciative of our calls and the schools
in turn are great to work with on any spe-
cial events when we need their help."
Eng has worked diligently to maintain a
fun and wholesome atmosphere for his
patrons. He is an active member of the
local Amusement Owners Association
where he keeps busy promoting not only
his game center, but the whole team of
operators in the area. Eng's enthusiasm
and dedication is a definite plus for the
video game industry.
• Ms. Pac Man is a trademark of Bally Midway Mfg. Co ..
licensed by Namco-America. Inc.
Player's Name
# of Points
Date and Time
Location
Asteroids®
Leo Daniels
20 years
40,101,910
2/6/82
36 hrs 4 min
Ocean View Corp.
Carolina Beach, NC
Asteroids
DeluxerM
Kevin Gentry
2,117,570
12/29/81
5 hrs 25 min
Court Jester
Lake Charles, LA
Battlezone®
Ken Chevalier
16 years
12,900,000
2/20/82
12 hrs
Star Station 101
Atascadero, CA
CentipederM
Franz Lanzinger
26 years
2,999,999
12/6/81
6 hrs
Central Park Center
Mountain View, CA
Missile
Command®
Walt Stewart
52,454,815
4/4/82
40 hrs 20 min
Odyssey Fun Center
Sacramento, CA
Tempest™
Joe Ergo
674,437
4/11/82
20 min
Just for Kicks
Baldwin, NY

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