Video Olympics
Held in Pittsburgh
WOVE Radio, Pittsburgh, Pennsylvania,
has organized the first WOVE Video
Olympics tournament, held April 2nd, 3rd
and 4th in Pittsburgh. Co-sponsoring the
tournament are Computer Tech, a local
computer school, and Village Square
Mall, a brand new shopping center where
the event will take place.
Lee Lilienthal, Account Executive at
WOVE, spoke enthusiastically about the
tournament. "WOVE is the number one
station in the 18-34 age bracket reaching
the Pittsburgh, Western Ohio, and West
Virginia area", he stated. "Since coin-op-
erated video games have a similar target
market. we feel that sponsoring the Video
Olympics competition is a natural promo-
tion. As far as I know, WDVE is the first
radio station in this tri-state area to take
advantage of the tremendous popularity
of video games in this way. We initially
expected 2500 registrants for the tourna-
ment and surpassed that number half-
way through the registration period. "
Promotion of the WOVE Video Olym-
pics began March 15th with flyers placed
in each store at the Village Square Mall
and over 140 announcements aired by
the radio station . Players could fill out reg-
istration cards at any of the Village
Square stores or at WOVE's office before
March 28th. Computer Tech then random-
ly selected play times for the registrants
and contacted them with this information.
Each player was given one play on each
of three games, including an Asteroids®
game, with the scores tabulated and re-
corded by computer. The ten players with
the highest combined point scores com-
peted in the finals on April 10th.
"I feel this was one of WO\/E's most
successful promotions," Lilienthal com-
mented. "We received considerable
media coverage, including feature stories
on • Evening Magazine· and WPXI , Pitts-
burgh's NBC affiliate."
DID YOU I(NOW?
Population Growth in the U.S.
It is likely that the population of the
United States will grow slightly faster in
the 80s than in the previous decade be-
cause of what has been called the "Echo
Effect." The Echo Effect is an increase in
population as a result of the number of
women of child-bearing age increasing as
the baby-boom generation passes
through the child-bearing stage.
Projections by the Census Bureau for
the increase in population in the 80s
range from 15 million at the low end to a
high of 34 million, bringing the total popu-
lation of the United States somewhere
between 236 and 255 million by 1990.
Atari Inc.
t 265 Borregas Avenue
Sunnyvale, California 94086
0
Mel's
Magnificent
Mercedes
Mel Kaufman shows off his pride and joy.
Mel Kaufman, Sales Manager of the Bet-
son Long Island office, is the proud
owner of a blue Mercedes 300SO. He's
enjoyed doing business with Atari , Inc. so
much that he has the ATARI name on his
license plates. When asked his reason for
the ATARI plates, Kaufman responded,
" The proof is in the pudding ."
High, medium and low projections
for population growth in the U.S. ,~'
millions
~'
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1970
1975
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1985
1990
First Class
U.S. Postage
PAID
Sunnyvale, CA
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