Atari Coin Connection

Issue: Vol 5 Num 02 - 1981 March

Both of these steps we re
long needed and long over-
due. Both associations will
work together with the oper-
ators' AMOA. These coop-
erative efforts, combined
with the individual pro-
grams, will have strong and
meaningful results in many
areas of need, including:
1. The evaluation, analysis
and communication on mat-
ters of common interest.
2. The monitoring of devel-
opments both within and
outside our industry which
will affect that industry.
3. The promotion of im-
./ provements in the economic
well-being of the industry by

· t·
· f

d issemina
ing in orma ion
col lected by the Association
to owners of coin-operated
The newly incorporated ' amusement devices.
Amusement Device Manu-
We are excited and
facturers Association is a
pleased, and we are certain
significant step forward in
you will be also, to see
such a new and meaningful
the overall progress of our
industry. In addition, the dis- set of directions from all
t ributors wil l shortly an-
concerned in the coin-op-
ted am seme t • d str
nounce the format .ion of
era
u
n in u y.
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R=o=b=b=in=s=
The
President's
Corner
Operator of the Eighties
February Profile: Neel Voss,
Largo, Florida
·' Innovation is the key to
success," states Neel Voss,
"you have to separate your
place from others and
cause eyebrows to twitch. "
As you can probably guess,
Neel is a vivacious person
with alot of ideas for pro-
moting his location.
Neel has been in bus-
iness for five years. Pre-
vious to that he did odd
jobs, worked as a sales-
man, earned a marketing
degree from the University
of South Florida, and simu l-
afraid to buy a game in
multiples, since "you lose
money if people are waiting
to play."
One of the locations own-
ed by Neel is in a residen-
tial area. He has made th is
fam ily-oriented, complete
with exciting decor and
painted murals on the wall,
stuffed animals, plants and
colored lights. He has st rict
ru les and does not allow
anyone to congregate out-
side. Neel believes that
today's picture of a game
room is different than it us-
taneously started a route
ed to be, and that if you
business.
make it nice, fami lies wil l
He now owns fifteen lo-
come in to play.
cations, of which 3 or 4
In another location,
would be considered ma-
Neel's audience is compris-
jor. His game mix in th e
ed of adults only. He has
locati ons includes approx-
imately 25 % pinballs, 5 0% an overhead monitor built
into the cei ling above the
video games, and 25%
foosball, pool tables, and
bar. Controls are at the bar
so people can play as they
jukeboxes. He believes,
are sitt ing there . This tech-
however, videos w ill be-
come even more dominant
nique has helped to make
in the future. Neel currently people aware of the game
buys approximately three
itself, and now it's being
on these two games. Re-
new games per month and
played constantly.
member that posting the
gives away some of his old
Neel stresses that in-
machines to philanthropic
current high scores on top
itiative is one of the keys to
success - "Do things that
games is a great promotion projects.
people have never heard
Neel believes that own-
idea, helping to maintain the
games' challenge. If one of
ers w ho are w ill ing to spend of. " Obviously Neel Voss is
money to make money will
your players beats the top
a man with t remendous in-
score, please make sure to dominate the industry. He
itiat ive, whose hard work
suggests buying on ly top
send the new high score,
and unique ideas have built
plus the player's name, ad-
line games and not to be
a successful business.
dress, age, and the number
of hours that he/she played
the game, along with your
name and the name of your
location, to the Coin Con-
In a recent issue of Coin
a segment airing on Thurs-
nection, c/o Atari , Inc., 1265
Connection we told you
day, April 9th, at 10:00 p.m.
Borregas Ave. , Sunnyvale,
about the publicity Asteroids NBC television is also plann-
CA 94086.
has received in the national ing on doing a short seg-
print media. Now, ATARI
ment on ATARI and
Asteroids for the '' David
and Asteroids will be ap-
pearing on national televi-
Brinkley News Magazine"
sion, also. "Evening Mag-
which will be broadcast
azine" , which is nationally
sometime in May.
syndicated as "PM Mag-
Finally, Alan Landsberg
azine'' , recently shot a
Productions has already
7-minute segment wh ich is
begun fi lming for a future
scheduled to air on April
CBS series, the subject of
2nd. ABC's "20/20", the
wh ich is how Americans will
be playing/spending their
television news magazine
leisure t ime in the future.
show, also fi lmed here at
The will feature ATARI ex-
the Sunnyvale plant recent-
ly. They will be featuring
clusively in their spot on
ATAR I and the Asteroids on
video games.
Latest ATARI Top Scorers
The poRularity of ATARl's
Asteroids M and Missile
Command™ games have in-
spired a great deal of com-
petition among coin-op
game players throughout the
world. As soon as we re-
ceive a confirmed high
score at ATARI, it seems
that someone else is out
breaking the record. Here
are current official high
scores on ATARl's Asteroids
and Missile Command, as of
March 10, 1981.
Greg Davies of Fresno,
California, played Asteroids
for 31 hours on January 13-
14 of this year. His high
score at the end of this ex-
hausting day was 15,449,-
950. Greg played the game
at the Starzone Entertain-
ment Center in Fresno.
Edward Trudeau is the
current high score holder on
Missile Command. Edward,
playing for 6 hours at Just
Fun #24 in Holyoke, Massa-
chusetts, scored 6,373,305
points.
ATARI congratu lates both
Greg and Edward on their
outstanding achievements
Asteroids™
Wins National Acclaim
Promotions
for Profit
Neel Voss, owner of Four
Star Amusements (see ar-
t icle ent itled ''Operator of
the Eighties"), has plenty of
promotion ideas, but there
is one that has been a par-
t ic ular success.
Neel recently conducted
a "$500 Missile Command™
Contest," with the goal of
bringing new players into
the location. Unlike a high
score tournament, any play-
er could qualify to enter the
contest by achieving over
10,000 points on Missile
Command.
For one month before the
contest, Neel set one of his
four Missile Command ma-
chines on free play from
6:00 - 9:00PM every night.
Each player was entitled to
one free play per night on
this machine to try to
qualify for the contest. If
the player achieved over
10,000 points on his free
play, his name was written
on a card and placed in a
barrel. Players were wel-
come to try to qualify as
many nights as they liked
during the month, with the ir
name submitted to the con-
test every time they were
successful.
At the end of the month,
Neel held the contest draw-
ing, using what he calls the
"Voss Secret Formula."
First of all, the player had
to
- - be present to . win. Then,
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
a
A Warner Commun1ca11ons Company
at 7:00PM, Neel drew 10
names from the contest
barrel. Those 1 0 people
played one game each on
Missile Command, with the
high scorer receiving a
$100 bill. At 9:00PM, 10
names were drawn again,
the players took one turn
each on Missile Command,
and the high scorer re-
ceived a $100 bil l. At
11 :OOPM, Neel drew one
name. That player won $300
on the spot.
This. contest was ex-
tremely successful, but
Neel is quick to point out
that it required a lot of time
and effort. He advertised
the contest heavily, with
local radio spots, public an-
nouncements in the loca-
tion, and a sign on the door
reading "STOP. Do not
leave until you 've played
your free Missile Command
game." He believes strong ly
in encouraging new players;
thus, he would take time to
explain the game play to
them. Once the contest
began, t he free play Missi le
Command had to be con-
stant ly monitored to make
sure that each player tried
to qualify only once per
night. The contest cost a
total of $1,000- $500 in
prize money and $500 in
promotional materials.
However, the results of
this contest were astound-
ing. Many people came in
20 - 25 t imes during the
month before the drawing
to practice Missile Com-
mand and then play their
free game. Neel is con-
vinced that without the con-
test most of the new players
would not have come into
the location as often. By
the end of the contest,
many of these players had
become regular customers.
On the night of the drawing,
the contest barrel contained
approximately 1,000 name
cards. Neel estimates that
between 1 50 and 200 play-
ers attended the drawing,
most of whom were playing
games through the evening.
If you are interested in
running a promotion that
will bring new players to
your location, as well as ap-
peal to experienced play-
ers, we suggest you t ry a
contest such as this. Make
certain to research any
legal restrictions in your
area before implementing
this or any other promotion.
Did You
Know?
During ATARI'S Tel lus™
survey at the 1980 AMOA
Show in Chicago, operators
of street locations reported
having almost three times
as many bar/tavern type
locations as restaurant
locations on their routes.
In t he United States,
there are over twice as
m·any restaurants as there
are bar/taverns (where li-
quor sales are the primary
source of revenues).
TECHNICAL TIPS
Missile
Command
Symptom:
Players obtain free game by
unplugging and plugging in
the wall plug .
Solution:
Replace IC (7 493) located at
0-4 with a 7 490. Jumper
pins 6 and 7 to ground.
X-Y Monitor
Symptom:
Plus or Minus 38 volts is
near doubled (approx. 70
volts).
Solution:
This is caused by an open
centertap w ire of the mon-
itor power transformer or
open connection in the har-
ness leading to the power
transformer centertap.
All G0-2 color monitor ad-
justments at ATARI are
made with the picture tube
facing West. Due to the
earth's magnetic field,
operating the game in alter-
nate directions may cause
color impurity. A portion of
an all red screen will ap-
pear washed out. Before de-
c iding the floor location,
rotate the game for best
purity.
First Class
U.S. Postage
PAID
Sunnyvale, CA
Permit 317

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