Atari Coin Connection

Issue: Vol 4 Num 09 - 1980 September

Promotions
for Profits
Arcade or Street Location:
Draw in some new players by
featuring a "School of the Month"
promotion. Salute a community col-
lege or high school who agrees to
distribute free game or discount
coupons to their students. For ex-
ample, distribute coupons to stu-
dents in a computer programming
or electronics class, inviting them to
''experience the latest in electronic
computer games.''
Did You
• Know ...
You can also use this idea to
feature a "Business of the Month"
for any office or company that dis-
tributes coupons to all employees.
This promotion has been used in
other industries and has been very
successful in attracting new cus-
tomers. If you have a promotional
idea, please share it with others in
the amusement games business.
Send your idea to the Coin Connec-
tion and receive a gift from Atari.
Asteroids™
Y (vertical) output missing pieces
r~
Asteroids:
one side brighter than the other
'-v...J
Place game in Self-Test. On the
display the lines running left to
right are good, but the lines run-
ning from top to bottom are broken
up. The problem is in your Y-output
circuit. Could be a bad D-to-A con-
verter Bll or Y-position counters
J9, H9, F9.
X (horizontal) output missing pieces
Problem in Scale 0-3 circuit. Could
be bad Latch K7 or wrong resistor
value in your Scale 0-3 resistor net-
work. Correct values are: R35 1.2K,
R36 2.2K, R37 4. 7K, R38 lOK; or
Q7, Q9 bad.
Letters and asteroids
shaky or shadowed
,(~ ~v
In Self-Test, the lines running left to
right are broken up, but .t he lines
running top to bottom are good. The
problem is in your X-output circuit.
Could be a bad Dll (AD561) or bad
X-position counters E9, D9, C9.
Test mode ok,
but won't go into game play.
Problem could be in the NMI circuit
to the Processor Pin 6. In Self-Test
Pin 6 of MPU should be high. In
game play, should be high with low
pulses. If game won't go into play
mode, problem probably is C5
counter or LlO input multiplexer.
Bad qraphics
(alphanumencs, ships, rocks)
,t~
Place game into Self-Test. Look at
lines. If lines running top to bottom
are bad, look at your Y-output cir-
cuit and position counters Bll, H9,
J9, F9. If lines running left to right
are bad, you have an X-output or
position-counter problem Dll, E9,
D9, C9.
Problem could "" - be bad Op-Amp Cl2
or Al2. If either Op-Amps are
N947s, replace with TL082. Pro-
blem could also be bad or missing
inductors Ll4, Ll5 (90 uH).
Bad ship fire sound
Check power supplies + 12, + 5 for
ripple. If power supplies okay,
could be bad MlO or Ql, Q5.
Oversized characters,
letters too big
Problem in your timer circuit could
be bad M7, M6, E7.
Reset problem
where game won't go into game
play but goes into Self-Test
Bad graphics in Self-Test
If Pin 40 of MPU is pulsing, then put
the game into Self-Test. If it stops
pulsing and the graphics are bad,
problem probably is in state ma-
chine PROM CB.
In the continental United States,
six out of every ten persons over the
age of 13 have played a coin-
operated video or pinball game at
least once!
This is a finding from an Atari
study conducted by Consumer Re-
sponse Corporation earlier this
year. Almost 1,100 households
were randomly dialed to comprise
the national sample.
Missile
Command™
Cocktail
WARNING! There may be a
hazard of electrical shock at the
black posistor just above the focus
adjustment knob at the right-hand
side of the monitor chassis (as
viewed from the rear). To a void this
potential hazard, the posistor
should be relocated away from the
focus control in the existing hole as
shown. Use the same screw (screw
will form its own threads).
Please take care to ensure that
this modification is implemented as
soon as possible.
This affects Cocktail MISSILE
COMMAND from S/N. 001-449,
453-455, 462-464, 468 and 681
(Matsushita monitor).
Missile
Command
At location J-7 on the main PCB, you
may find a part with #C014362
marked on it. This is a 74LS32 as
called out in the schematics. Vendor
delivery problems required that we
use parts which were labeled for use
in a different application.
Operators of the Eighties
September Profile: Mike Shepard, Seattle, Washington
Getting Started
After nine years of experience as
a distributor technician, Mike
Shepard decided to take on his own
route operation. A little less than a
year ago, Mike purchased a route
that had a total of 50 pinball and
jukebox units in operation. His
business is geared toward smaller
suburban areas and his locations
were fairly established in their
ways of dealing with games. Today,
A&S Amusements is a successful
operation that continues to find
ways to get ahead in this volatile
business.
Moving Ahead
To expand this operation, Mike
first began to add videos to his in-
ventory and acquire new locations.
In the past year his total number of
units have more than tripled and he
now has a mix of 65% videos and
35% pinballs and jukeboxes. Now
his monthly revenue shows an in-
crease of more than 300% above the
previous year.
In order to stay ahead in this
business, Mike emphasizes the need
for versatility. Resistance to change
along with constant demands were
barriers in many of his established
locations. Many location owners
were against changes in the game's
vend or did not want to alter their
former product mix. Mike took
strides to educate these locations,
making them a ware of the increased
profits realized by changing their
methods. Because Mike is a con-
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
ATARI®
C, A Warner Commun ,cat,on s Company
scientious businessman, he feels it
is critical to develop a strong trust
between himself and his customers.
As a result, they are more w1111ng to
accept some progressive and new
operating practices.
Mike's company has developed a
reputation for quality equipment.
His games are kept in top working
condition with little, if any down
time. Problems are repaired or
replaced on location, whenever
possible. With Mike's technical
background, he manages to meet
the primary service needs of almost
200 pieces of equipment.
Attention!
For the past few months we
have featured an Operator of the
Eighties in the Coin Connection.
We hope that other operators have
found these articles as interesting
and informative as we have.
We look at the Operator of the
Eighties column as one way to talk
in-depth with a wide variety of
operators. Atari is interested in
learning about your amusement
games business. If you are willing
to share your experiences with
other Coin Connection readers,
please write to: Editor/Coin Con-
nection, 1215 Borregas Avenue,
Box 427, Sunnyvale, CA 94086.
Looking Forward
From his observations of the in-
dustry in the past ten years, Mike
sees changes coming in the near
future that many people believe will
dictate the direction of this in-
dustry.
• Smaller operations are, and
will be, severely impacted by the
rising costs of business. Equipment
purchases are not only more selec-
tive, but because of increased
prices, they are less frequent. Al-
ready in this industry, like many
other volatile industries, smaller
companies are being bought out by
larger businesses due to the de-
mands of staying current.
• For any operator, it is crucial
to seek new ways of increasing the
return on investments and mini-
mizing operating costs. One way to
do this is to have an industry-wide
vend change on coin-operated
games. Yet, for many regions of the
United States, 50¢ pricing is faced
with too much resistance due to
slower economic growth. Through
combined efforts of all sectors of
this industry, a vend increase may
become a reality in the near future.
A&S Amusements is represen-
tative of many operators who have
experienced similar problems as
well as operating successes. An im-
portant point issued here is for
operators to evaluate their own
business carefully. Selecting the
proper mix of equipment is impor-
tant, yet operators must also select
the right type of customer as well.
Locations that have potential must
not place unreasonable demands on
the operator, and should be willing
to cooperate with changes that will
promote growth for both their busi-
nesses.
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317

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