Atari Coin Connection

Operalors
Tell Us
At AMOA
Atari conducted another AM.OA first
with the 'TELLUS' Operator Survey.
This unique survey was an inf orma-
tion gathering study using the in-
novative TELL US™ pushbutton ter-
minals by MSI Data Corporation.
The Atari Marketing Research team
selected the TELL US system as the
research tool most conducive to the
trade show environment. This sys-
tem is a totally new concept for
monitoring and measuring cus-
tomer attitudes. A small terminal
displays a series of questions for
which operators select responses by
touching the appropriate answer
key.
The survey was an outstanding
success. Over 450 operators
responded to questions about their
business and game buying behavior
on the TELLUS terminals. Over 125
of these operators were interviewed
in-depth by teams of professional
interviewers. Upon completion of
the interviews, all participants were
eligible for the TELLUS Drawing for
the Grand Prize: an 'Atari Football';
Second Prizes of 'Atari Video Com-
puter Systems', and Third Prizes of
Atari Hand-held 'Touch Me's'.
Operators also received a free gift
for their time and cooperation.
The TELLUS Drawing was held at
the show on November 11. Con-
gratulations to the lucky winners:
GRAND PRIZE WINNER OF ATARI
FOOTBALL™
Michael Reynolds
Pinball Pete's,
E. Lansing, Michigan
First Atari
Award of Merit
Presented
SECOND PRIZE WINNERS OF
ATARI VIDEO COMPU'I'E.H.
SYSTEMS™
George P. Lyons
Jefferson County Amusement,
Madison, Indiana
John Porter
M & M Sales,
Champaign, TIJinois
THIRD PRIZE WINNERS OF
ATARI'S HAND HELD TOUCH ME
GAMES™
The first Atari Award of Merit in
recognition of many years of dedi-
cated service to the coin-op industry
was presented to Mr. Buck Buch-
anan of Brady Distributing,
Charlotte, North Carolina.
"This award will be given semi-
annually to an individual within
Atari's distributor network whom
we feel exemplifies the true mean-
ing of Customer Service,'' according
to Don Osborne, Atari's National
Sales Manager.
The award was presented during
the recent AM.QA show in Chicago
by Mr. Osborne.
Philip Brown
P.J.P. Kimpton,
Ontario, Canada
(Philip donated his game to a
children's hospital)
S. Lehtinen
K.M.L. Enterprise
Mississauga, Ontario, Canada
Bob Finley
Albion Vending Co., Inc.
Albion, Missouri
Atari Marketing Research would
like to thank all the operators that
participated in the TELLUS Survey.
The operator information will prove
invaluable for further product
development and industry growth.
Results of the survey will be
published in the subsequent issues
of the Coin Connection.
New
Ad Campaign
The more you know, the better.
That's the general theme we'll be
presenting in monthly trade ads
during the coming year.
In addition to data about cur-
rent product, each ad will em-
phasize a reason why Atari games
are a better return on invest-
ment ... ways we're playing your
game to make your buying deci-
sions less of a game.
In the following months we'll be
telling you how Atari leadership in
these subject areas can pe.y off big
for you:
1. Technical advances
2. Research and testing
3. Engineering expertise
4. Customer Service
5. Field Service
6. Sales Support
7. Manufacturing
8. Reliability
9. Distributor relations
10. Promotion