Atari Coin Connection

Issue: Vol 4 Num 04 - 1980 April

Promotions
for Profit
There's Trouble
in River City
And that starts with "T" which rhymes with "P" and stands for "Pool"
How many times have you seen varies greatly from city to city.
this headline printed in reference to Many operators are in favor of the
pinball, video, and game centers in formation of state regulatory com-
general?
missions to govern the operation of
We at Atari have seen it far too coin-operated amusement games. In
many times and it is disheartening. this way some type of consistency
It's got to change!
in regulations will be obtained from
Last year Atari conducted an in- city to city within a state.
depth investigation into the legal
From our sources, in order of fre-
restrictions and regulations affect- quency mentioned, the following
ing coin-operated games in the are the legal restrictions and regula-
domestic market. The information tions that affect coin-operated
we compiled has given us a more games in the domestic market. In
comprehensive view of the legal general, pinball games are more
problems facing operators in the strictly regulated than video games,
United States.
but zoning, licensing, and taxing is
Zoning restrictions, taxing of the same for all amusement equip-
equipment, and obtaining operating ment.
licenses are probably the most im- 1. Most regulations ( estimated
portant problems facing operators 80%) concern pinballs only: At
today. Not only are operation costs times it was difficult to determine if
high, but regulation of equipment
Continued on last page
Service Specials
We are pleased with the response
regarding our promotional items.
However, we have encountered a
few supplier problems which will
delay our shipments on some of the
articles. Please bear with us, we
plan to fill every order as quickly as
possible.
We would also like to inform you
of the availability of the main plexi-
glass attraction panel for many of
your more "seasoned'' games such
as Drag Race, Breakout, Sky Diver,
and any of the Triple Hunt games. A
factory fresh attraction panel can
add new life and play appeal to
these classic games. To order, con-
tact your local ATARI Distributor.
One
Small Step for Atari ...
Standing with the first of several
Atari Lunar Lander machines to be
placed at the visitor center at Ken-
nedy Space Center are Dick Needle-
man, Manager of Leisure Industry,
Atari and V.P. and General Manager
Harry Chambers, NASA Tours divi-
sion of TWA Services, Inc.
Lunar Lander so impressed Ken-
nedy Space Center officials that they
broke precedent to allow the first
coin-operated amusement device to
be utilized at the facility.
This is an excellent example of
how a popular video game can help
you open new route locations and
extend your player base for higher
potential profits. With Atari
Asteroids and Lunar Lander avail-
able, have another look at those
hard-to-crack locations you believe
would be good possibilities.
Arcade Location:
Sponsor a HAPPY HOUR in your
game center. This would attract the
over 21 crowd and increase busi-
ness during slower hours. Players
over 21 years old can receive a free
coin/token when they enter. If they
spend a minimum amount of
money on the games, they receive a
coupon which is redeemable for one
free drink at a local bar or tavern.
Be sure to check legal restrictions
on this type of promotion.
Street Location:
Graduation events are coming up
soon (May - June) which means a
key opportunity for game rentals.
For private parties or school events,
rent any number of games for one
night. A standard charge can be
established for each game and they
can be set on free play. Many
operators have found this to be a
good way to gain positive exposure
to games while guaranteeing a.n in-
come at the same time.
Operator
Opinions
We are pleased to get any and all
comments from operators of our
games. Here is an example from
Mrs. Glass, owner of Lakewood
Gardens Miniature Golf in Lake-
wood, California, who writes:
''This is not a technical reply. I
just wanted you to know what I
think of your latest [ and] so far best
game. We bought our first Aste-
roids™ in December of '79 and our
second one last week (2/80). I have
them sitting side by side in one of
our arcades. We are bringing in
twice the amount of money we did
when we had just the one. So you
see, having two sure didn't hurt us.
We have had several of our custo-
mers say how nice it was not to have
to wait so long to get to play
Asteroids. Now I will have to buy
another one for my other business.
What will be coming out before
summertime as good as Asteroids?''
We appreciate her positive re-
marks. We also hope more of our
operators will talk to us. Let us
know how you feel. About games,
the industry, whatever.
Address your letters to:
Editor/ Coin Connection
Box 427
1215 Borregas Ave.
Sunnyvale, CA 94086
Nominale
an Operator
of the 80's
Do you know a progressive oper-
ator that should be given recogni-
tion in the Coin Connection?
We are looking for amusement
game operators that have a unique
way of running their business, or
that use stimulating public rela-
tions programs to attract new
patrons into their locations.
If you would like to share your
enterprising business ideas with
Coin Connection readers, or if you
would like to nominate someone
for our Operators of the 80's col-
umn, please drop us a line. Send
your nominations to: Editor/Coin
Connection, Box 427, 1215 Bor-
regas Ave., Sunnyvale, CA 94086.
Please include the operator's name,
a black & white picture of him/her,
address, telephone number, and a
brief summary of why you feel he is
an Operator of the 80's.
Good Mews!
Bill and Irene Ralston's cat Charlie
is seen here beating Bill at
Breakout. The Rolstons operate the
Wharf Family Fun Center in San
Francisco. Bill was heard to ask,
''How can he turn the knobs with
those hind legs?''
Asteroids
I
TM
Asteroids, like all other ATARI
games, provides a Self-Test for you.
What this Self-Test does is to give
you an easier method of finding
your game problems. It also
displays the operator-selectable
game options on the monitor. So
that anytime you change your op-
tions, you should put the game into
Self-Test. What is involved in the
Self-Test is a RAM test, ROM test
and Input/Output test.
SWITCH
TOGGLE 1
CTR. COIN MECH
MULTIPLIER (LEFT
RIGHT COIN MECH SWITCH
MECH OF A 2-MECH OOOR)
MULTIPLIER
TOGGLE 8
Photograph above s.hows toggles 1, 2.
4-7 oo, and tOQOles 3 and 8 oft.
Operators of the Eighties
April Profile:
Paul Wollam-Berkeley, CalHomia
Probably the most unique story
we've heard to date is about Paul
Wollam. Paul might be considered
more a player than an operator, but
through his placement of coin-
operated games, his education will
be paid for. At 21 years, Paul is cur-
rently a senior attending the
University of California at Berkeley,
studying Engineering.
Paul is a dedicated coin games
player, and he is not new to the
coin-operated amusement business.
When he's not in school, he's help-
ing his brother operate the Rock
City Game Center in Hollywood,
California.
Paul also has the distinction of
achieving the highest score known
to Atari on ASTEROIDS™ - he
achieved 1,000,000 points - and he
keeps on playing! In fact, Paul was
so enamored With ASTEROIDS that
he considered operating. But due to
the time constraints of studying,
the thought did not seem feasible.
Then it occurred to him that he
knew of two locations with captive
ASTEROIDS audiences: his frater-
nity, Theta Delta Chi, and another
fraternity nearby. Although each
house has only 40 members, Paul
decided to give them a try. With his
I TECHNICAL TIP
brother's help, Paul placed an
ASTEROIDS in each of the frater-
nities. Over the past month the
games have been in the locations,
they have earned enough to assist
Paul in financing his education.
Paul feels ASTEROIDS will put him
through college. He says he'll keep
ASTEROIDS in the fraternities as
long as they earn, and replace them
with new pieces later.
Atari wishes Paul good fortune in
his education, his locations, and his
ga.m e playing. We look to see Paul
expanding in the game business as
one of the future Operators of the
Eighties.
Attention Operators!
a new location idea
Most college campuses have
recreational areas, such as stu-
dent unions, that are perfect
locations for coin-operated
games. But how about expand-
ing Paul Wollam's idea and
placing games in fraternities,
sororities, and dormitories?
1. RAM Test provides six (6) Audio
Tones. Good RAMS will have a high
tone. Bad RAMS, the tone will be
much lower.
TONE#
RAM Chip location
1
D2
2
E2
M4
3
4
5
6
R4
N4
P4
2 . The ROM, PROM Test displays a
number on the top left hand side of
screen only if there is a ROM or
PROM problem.
DISPLAY# Failing ROM/PROM
0 NIP
K4,L4
1
2
Fl
F2, Ll
:
DIE 1
H2, Jl
6
7
Cl
Kl, J2
3
F2, Hl
L2,Ll
H2, Jl
M2, Ml
J2,Kl
N2, Nl
2K ROMS lK ROMS lKPROMS
3. The Input, Output Test allows
you to test all your Input Switches
by providing an Audio Tone when
you activate any particular switch
(Coin's, Start, Rotate, Hyperspace,
Fire and Thrust switch). It alsq
lights up the LED in the Player One
and Player Two Start Switches.
More detailed information can be
found in your Asteroids Operation,
Maintenance and Service Manual. If
any of your ATARI games have
problems, look inside your Service
Manual for that particular game
and find out what its Self-Test can
do for you.

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