An
Unusual Spot
for Hercules™
In Baltimore County, Maryland,
enthusiastic game players are
heading to JR's, a pizza and sub-
marine sandwich shop, to chal-
lenge the world's largest pinball
game, HERCULES™. The small
game room in the back of the food
service area is an unlikely spot to
find the giant game; however,
''Hercules is certainly drawing
new customers to the location,''
reported Marcia Reed, the
Hercules™
Cards
Available
Limited quantities of the color-
ful HERCULES™ postcards are
available upon request. These 3¼
x 5 1 /2 cards have an artistic color
presentation of the giant game on
the front and the message, ''Her-
cules, The World's Largest Pinball
Game from Atari'' on the back.
The cards can be mailed to notify
the local media where the game is
located by adding a note to the
printed message. They can also be
posted in location windows or
bulletin boards.
If you would like some of the
HERCULES postcards, write to
Carol Kantor, Editor, Coin Connec-
tion, Atari, Inc., P.O. Box 9027,
Sunnyvale, CA 94086 or call (408)
745-2501.
operator. ' 'The game collections
have been extremely good. Both
HERCULES and the SUPERMAN*
pin ball have been earning
substantially higher than average
at JR's Shop," she added.
The success of HERCULES in
this small street location em-
phasizes the drawing power of the
unique game. Marcia and Rod
Reed, Romar, Inc., the operators,
have been pleased by the response
to the game. They have initiated
excellent publicity for the game
and the location. This includes an
article in Baltimore Magazine for
next month's issue and a segment
on the Evening Magazine TV show.
The exposure from their PR efforts
will surely bring even more
curious customers to try out ''the
world's larges~ pinball game'' and
most likely, they will stay for a
meal.
Marcia Reed poses with the
SUPERMAN* and HERCULES
games at JR's Sub Shop in
Baltimore, MD.
is a trademark and © of DC
Comics Inc. 1979.
* SUPERMAN
I PROMOTION IDEA
I
The
Wide
World
of
Atari
Sports
Invite the local youth baseball
teams to participate in a special
ATARI BASEBALL™ competition.
Teams can compete against each
other. Each player should bat and
pitch one inning for their team.
The number of members on the
teams determines the number of
innings. At the end of the game,
the high scoring teams wins a
prize.
Tickets to a professional
baseball game make an ideal prize
for this type competition. Possibly
a local radio station would co-
sponsor the event and a sports-
caster could be on hand to report
on the action.
Another option would be to use
the event as a competition to
''earn'' sponsorship by the loca-
tion. New uniforms with the loca-
tion name is an , excellent prize as
well as being a good advertising
medium. It also shows community
support for the youth.
Atari
Service Schools
I
r'
..,
Atari's Field Service has sched-
uled the following service schools
for the summer months.
These service schools will cover
both video and pinball games.
JULY 1979
CITY
16-17
New Orleans, LA
19-20
Shreveport, LA
23-24
Houston, TX
26-27
San Antonio, TX
30-31
Phoenix, AZ
...;;;,_;.;;c_. _
ATARI~
_
_ _ _
AUGUST 1979
2-3
Los Angeles, CA
6-7
Chicago, IL
9-10
Grand Rapids, MI
13-14
Indianapolis, IN
16-17
Green Bay, WI
20-21
Dayton, OH
23-24
Baltimore, MD
27-28
Louisville, KY
29-30
Pittsburgh, PA
Please call the distributor hosting
a school near you for information
and/ or reservations. Classes will be
limited in size, so get your reserva-
tions in early.
DISTRIBUTOR
New Orleans Novelty
S & H Distributing
H.A. Franz
Allcoin Equipment
Rowe International
C.A. Robinson
Empire Distributing
Empire Distributing
Empire Distributing
Empire Distributing
Monroe Distributing
Banner Specialty
Kentucky Coin
Banner Specialty