Atari Coin Connection

Issue: Vol 3 Num 07 - 1979 August

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The second half of '79 looks extremely bright for Atari. The new line-up
of games planned for Fall season and trade show introductions looks
excellent. And the Atari sales team has been reorganized to increase the
efficiency and effectiveness of their efforts.
Gene Lipkin, President of the Coin-Operated Games Division, announced
a reorganization of Atari's sales staff. Frank Ballouz was promoted to
Director of Marketing, expanding his function to include International
Sales and all of Marketing. The National Sales Manager position is now
filled by Don Osborne, formerly in charge of the Western Region. Howie
Rubin heads the East Coast office and will also be working on development
of new special markets for Atari products. Sue Elliott expands her respon-
sibilities in the new position of International Sales Manager. With t his
reorganization, Tom Petit, Sales Representative, will also be increasing his
sales responsibilities to· include distributor accounts throughout the
United States .
''I am very proud of these individuals; they have all performed
successfully in the past. Atari's marketing group is considered the
strongest in the industry and these changes will only make it stronger,''
noted Mr. Lipkin.
The ..A.tari sales team will be busy with the new products to be introduced
over the next few months. The new organization is certain to enhance the
overall effectiveness of this dynamic group.
A Distributor
Speaks Out
In a letter to his customers, Ray
Galante of Music Vend proclaims
ATARI BASKETBALL™ as a
perfect game for all basketball en-
thusiasts.
' 'All of us in the North Pacific
area have witnessed the great
jubilation in having the Seattle
Supersonics proclaimed the World
Champions of the National Basket-
ball Association. The new ATARI
BASKETBALL game . . . is just the
game in this great basketball area
for your top locations. The game is
challenging, quick, demanding
fast reflexes with great sound
effects. With basketball as domi-
nant as it is in our area, the ATARI
BASKETBALL would be perfect for
your locations to earn maximum
play appeal.''

'
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Sold Out
I
The SUPERMAN* patches were a
hit. These patches have been com-
pletely sold out.
Because of the popularity of this
item, Atari is planning to make
other similar items available for
future games.
British Radio
• SUPERMAN is a trademark a nd © of DC Comics Inc.
Publicity U
I
ates
Atari's Positive Publicity
Package has now been updated.
Fourteen new articles have been
added to the package of industry
news articles Atari has available
for their customers.
Since this service was first
announced in April of 1978, hun-
dreds of people have received the
pack of articles in a"We Take Fun
Seriously" Atari folder. It con-
tains copies of recent media
coverage in national, regional and
local publications reaching 100
major US market areas. Articles
from various location trade
magazines relating to coin-op
games are also included. The ma-
jority of the articles relate the
growing popularity of games and
their positive impact in the
market. These are used for
reference in location inquiries,
community ordinance reviews,
pulicity referral and more.
If you would like to receive the
Positive Publicity Package, or just
the 14 update articles, write to
Carol Kantor, Coin Connection,
P.O. Box 9027, Sunnyvale, CA
94086. Please indicate if you need
the entire package or just the up-
date. Atari provides this service
for our customers to strengthen
our leadership in the industry.
Video amusement games will be
the topic of a radio talk show in
Great Britain. Capital Radio 194,
the largest commercial station in
London, will tell over one million
listeners about the video game
phenomenon. The story reported
by Tim Lott, on his recent U.S.
trip, will be the highlight of a
popular youth radio program, the
Nicky Horn Show. This show will
feature the latest innovations from
Atari. An interview with Sue
Elliott, International Sales
Manager, will be included together
with player comments on the
games. It will be broadcast in late
August or September.
Hercules'M
The sky rumbles and roars
As the mighty HERCULES scores,
And the earth rattles and shakes
With each point he makes.
He is strongest, and not one to
tame.
He is the WORLD'S LARGEST
PINBALL GAME!
by Lyn Adair
Atari, Inc.

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