Atari Coin Connection

Issue: Vol 2 Num 06 - 1978 June

TRADE SHOW UPDATE
Berlin, Germany-
International Coin Machine
Exposition
Lowen Automaten, Atari's distrib-
utor in Germany, had a special
display of Atari games at this In-
ternational exposition held April
26-29. Middle Earth™ was featured
and attracted much attention.
There were daily contests at the
show on the new pinball which
was one of the highlights of Low-
en's dynamic display. Gene Lipkin,
head of Atari's Coin-Op Division, at-
tended the show and commented
that the response to the Atari
products at the show was ex-
tremely good.
Toronto, Canada-Canadian
Restaurant-Hotel-Motel Show
Atari and New Way Sales exhibited
Atari games at the Canadian Res-
taurant-Hotel-Motel Show. "The re-
sponse to the games was excellent.
Middle Earth™ especially attracted
many of the location represen-
tatives. Sky Raider TM was also one
of the more popular games at the
show," commented Paul Janda,
New Way Sales. "The exposure to
these locations and potential for
new business from this show is en-
couraging for t he Canadian mar-
ket," he added. Howie Rubin, East-
ern Sales Manager, attended the
show as Atari's representative. The
high interest in t he games at this
show is evidence of the industry
growth potentials in these areas.
Chicago, minois-National
Restaurant Association
Atari will be displaying products at
the largest Restaurant and Hotel-
Motel show. Over 100,000 location
representatives will have the op-
portunity to play the latest games
from Atari and learn more about
the profitability of having coin-op
games for their customers. Next
month Coin Connection will re-
port on the response at this show.
ATARI SERVICE SCHOOLS
Atari's Field Service staff will be conducting t echnical service
schools in the cities listed below throughout June and July. It is rec-
ommended that operators in these areas contact their local Atari
distributor to confirm the dates and space available, or call Fred
McCord, Field Service Manager, at (800) 538-6892.
WB Eli'
WHF-BE
June 5-9
Chicago, IL, Empire Distributing
Detroit , MI, Empire Distributing
Grand Rapids, MI, Empire
Distributing
SUBJECT
Pinball Electronics
Pinball Electronics
Pinball &
Video Electronics
June 14
Miami, FL, Belam Florida Corp.
Pinball Electronics
June 19-20 Pittsburgh, PA, Banner Specialty Co. Pinball &
Video Electronics
June 22-23 Baltimore, MD, Banner Specialty Co. Pinball &
Video Electronics
June 22-23 Burnaby, BC, Canada, J. E.
Pinball &
Weatherhead Distributing
Video Electronics
Rowe International of Canada
July 11-13
Des Moines, IA, Philip Moss, Inc.
Kansas City, MO, Philip Moss, Inc.
Omaha, NB, Philip Moss, Inc.
Pinball Electronics
Pinball Electronics
Pinball Electronics
TECHNICAL TIP
INTERCHANGEABILITY
By Fred McCord, Field Service Manager
So, it's Friday night at the pub and your brand new Atari Middle
Earth™ decides to eat a linear coil. Oops, you don't have an Atari coil in
your bag of tricks?? Well, thanks to the efforts of Atari engineers Abid
Khan, Larry Banks, and Mark Liszak, the following interchangeability
chart should get you out of trouble. Two things are important,
however:
1) The information is based on current games. Therefore, it is possible
that there may be other coils from older equipment that would work.
However, without adequate testing on a particular part, we cannot
recommend random replacement.
2) It is also important that the footnotes be read and heeded.
INTERCHANGEABILITY* OF OTHER PINBALL MANUFACTURERS' COILS
WITH ATARI DEVICES
*On all coils listed below ( except Bally coil # AQ-25-500/34-5050) diodes must be
replaced with 1N4005 diodes before installing these coils in Atari machines.
Before removing coil from Atari machine identify harness wire connected to coil
terminal on the striped (cathode) end of diode. Connect this wire to similar
terminal on replacement coil.
ATARI DEVICE
Flipper ®
Sling Shot
Thumper Bumper
Drop Target
MANUFACTURER / Part Number
GOTTLIEB
***
A-5195
A-5195 @
***
BALLY
STERN
***
WILLIAMS
***
AN-26-1200
J-25-1050
G-25-1100
AN-26-1200 @
J -25-1050
G-25-1100
J -25-1050
G-25-1100
AQ-25-500/34-5050
** *
°
installing it in Atari machine swap the harness wires going to the two outer
terminals of the coil. May not be used for an extended period because it is likely
to shorten life of the flipper button switch
® Interchange only with Atari part no. A020470-0l (Orange wrapper) coil. DO
NOT REPLACE the retrofit flipper coil ( Red wrapper) Atari part no. A020498-
0l with any other coil
@ Thumper Bumper action will be noticeably weak
*** DO NOT USE- Tested and found unacceptable for use in Atari machines.
Test Unit (Continued)
PROMOTION IDEA:
DIRECT MAIL CONTEST
Send out a postcard contest to
the community. The contest should
be somewhat simple: a word game
using the names of games, a maze,
or riddles are some suggestions. To
enter, the completed card should be
brought to your location. You can
·offer a free game for each card re-
ceived as a bonus. Correct entries
can be put in a barrel for a prize
drawing on a specified date.
Mailing lists for this contest can
be obtained from local youth
groups, school or church organiza-
tions. If you get over 300 names,
the mailing can be sent by bulk
mail .
This promot ion idea can be im-
plemented for as litt le as $75 to
$100 and is certain to bring new
players to your location. Also, you
can notify the community news-
papers to try to get news coverage
on your unique cont est.
NBC PINBALL
NBC ( National Broadcasting
Corporation) has it's own ani-
mated pinball game, "The NBC Fun
Machine." Actually, this is a TV ad
which is run during their chil-
dren's programming. It is very cre-
ative - showing the ball shooting
ont o the playfield, hitting bumpers
and going through the spinner as
the copy shows the Fun Machine.
This is an excellent boost for pin-
ball games having the image of
FUN. Our industry owes thanks to
NBC for their clever use of the pin-
ball in their programming. Next
time you have an opportunity to
watch Saturday morning TV, look
for the NBC Fun Machine.
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
FROM THE EDITOR:
POSITIVE PUBLICITY
test each function on a game to de-
fine where a specific problem can
be found.
This unique testing unit is
Thank you for the many requests plugged into the microprocessor
we have received for the Positive edge connector after the micropro-
Publicity Package. An additional cessor chip is removed. The unit
thanks to those of you who have will simulate the functions of this
sent more positive articles to in- chip while testing the game. It al-
clude in the package. The number lows for checking each function of
of requests have been much higher the game separately.
ROM and RAM memory compo-
than expected; if you have not yet
received the package it should be in nents are quickly checked. A ROM,
RAM or PROM that is working cor-
the mail soon.
We hope that this package of pos- rectly can be plugged into the test
itive news articles will be of value unit and compared to the one on
to you in your business. Please the board to determine if there is a
write and let us know if and how it problem. To test the other functions
has been beneficial. We need your of the game, a reference of address
inputs to evaluate the package. codes or "memory maps" for each
Atari wants to continue to provide game is provided. As the switches
this type of support to our custom- on the tester are changed to
ers to help the industry continue to the address of each func t ion, that
grow in a positive way. We would circuit is checked and any pro -
.like your suggestions on other in- blems will appear either on the
formation you would like us to in- video screen, the playfield on a pin-
clude in future updates of this ball, or on the test unit itself.
package.
. This unit can be a valuable tool
If you would like the Positive for technicians to quickly test cir-
Publicity Package and have not yet cuits and components on the PC
requested one, please write to me, board. It is .a supplement to the
Carol Kantor, Editor, Coin Con- self-test program and can be used if
necti on, at Atari.
the built-in test program i s not
operating. Atari's ROM/RAM Tester
Middle Earth (Continued)
is available through Atari distrib-
catalog for simplified reference utors for under $300. For further
when ordering parts.
information, contact your distrib-
"Atari has implemented all of utor, or Atari Customer Service:
these changes based on reports California office (800) 538-1611 or
from our distributors and oper- New Jersey office (800) 631-5374.
ators. Our goals are to build the
best pinball games in the market,"
said Frank Ballouz. "With these
STAFF
improvements, we are confident
that Middle Earth will continue
its outstanding performance as
Publisher-Atari, Inc.
well as showing significant im-
Editor-Carol Kantor
provements in its reliability and
Art Director-Evelyn Lim
servj_ceability."
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
ATARI~
Q
Innovative
leisure
A W.:imcr ,,.. ommu•
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