Atari Coin Connection

Issue: Vol 2 Num 2 - 1978 February

ATARI IN SCI
HAVING
FI
FEATURe
AN
ATARI
TOURNAMENT?
you
are planning a special tourna-
or promotion on Atari games,
please contact us. Atari wants to make
If
ment
sure
that
everyone knows about your
We will write a story and
Coin Connection and other
special events.
print
in the
it
media. Please share your good promotion
ideas with other operators around the
world to benefit Ae industry overall.
Write to Atari, Coin Connection Editor,
1265 Borregas Ave.. P.O. Box 9027,
Sunnyvale, CA 94086.
ATARI DISTRIBUTOR
MEETING
MARCH
IN
ADDED PROFITS
FOR OPERATORS
The popularity of pinball and video
games among people of all ages is still
growing at a spectacular rate. Our coin-op
games have become an “in” item to put
in
family game rooms at home. The
growth of both coin-op and consumer
games have significantly increased the
public’s awareness of pinball and video
as well as bringing them into a new
as a popular family recreation.
games
liglit
Many individuals and groups have
requested rentals of our coin-op games
for special events and parties. Business
conventions, meetings and other social
functions are an excellent market for
short term game rentals.
There
program
are many ways a game rental
to individuals or groups could be
as a profitable venture for
developed
operators.
In
the
March
of Starlug magazine,
issue
Atari games are featured as a major
attraction for science fiction enthusiasts.
iences related to
article
and
says:
are
several
Avenger’*’’^
“There
games- that can give the average person
the thrills of intergalactic battles
all
and the pleasure of testing their skills
in
the realm of futuristic societies,
Atari
Company has been blasting the
a new cycle of solid-state,
with
extra-wide
field
forming
become
machines
game
video
the
biggest
and a habit-
which may
thing since hula
hoops.”
visual
I™
spectacular
as
futuristic
and action experiences.
“The Atarians
and Time 2000
were released earlier this year to the
delight of the ever-burgeoning pinball
fans. Airborne Avenger followed later
with its striking artwork and concep-
tion
far
exceeding
the
regular
.
games
The
.
.
.
.
.
article
natural
added profit center for an
Atari’s fourth annual distributor meet-
ing will be held March
2th to 15th in
Pebble Beach, California. For the second
by popular demand, Atari has
selected the luxurious Del Monte Lodge
as the site for this annual affair.
The dramatic seaside resort is the
ATARI T-SHIRTS
AVAILABLE
1
year,
perfect relaxed atmosphere for three days
of combined business meetings and social
In the business meetings. Atari
be emphasizing customer service
support with new procedures to expand
activities.
continues to describe The Atarians'*"'^
Time 2000”^^, Airborne Avenger™ and
It
Starship
a
innovative operator.
accessible
time travel and super heroics. And
most of them cost a mere quarter.
These are the pinball games, and the
and convention cen-
ters would most likely generate a
higli
demand for the game rentals. This would
be
easily
free-play,
Small ads in community newspapers or
mail program to local businesses,
social organizations,
“The Next SF
photo of Airborne
a
on
a direct
their “sci fi” interests.
entitled,
features
set
volume.
This magazine has over a quarter million
readers who look for futuristic exper-
The
Craze”,
The games,
could be rented at a flat amount per day
plus pickup and delivery charges. Or the
games could be put on coin play and
rental charges adjusted to a specific dollar
in
Starlug
encourage their readers
Atari games.
is
to
certain
play
to
these
will
and improve communications and imple-
mentation. New products for ’78 and
marketing subject areas will also be
covered.
On
golf, tennis,
the social side, there will be
and more.
“This year’s meeting will be even more
than
last
year,” said Don
exciting
Osborne, Western Regional Sales Manager
and Coordinator of the event. “We have
many new activities planned for this year
and expect the distributors to enjoy their
time at Pebble Beach as well as benefit
from the meetings,” he added.
Atari
which
are
has three promotional
now
available:
Time
T-slrirts
2000™ -
depicting a female time traveler with
flowing blonde hair and colorful butterfly
wings; Airborne Avenger™ - showing a
blazing two-headed eagle incorporated
into the science fiction scene with a back
inscription of “The Ultimate High In
(Continued on pa^e 4)
CLEANING iJOUR
SERVICE
PINS
SCHOOLS
Three two-day Atari service schools
arc sclicduled for March at our new
facility in Piscataway, N.J. They will be
hosted by Atari and are open to alt Atari
distributors and operators in the North-
east.
Dates;
March
Time:
each day 9 a.m.-12 noon
and 1 p.m.-4 p.m.
44 Colonial Drive
Piscataway,New Jersey
Video and Pinball electron-
ics, repair and trouble-
Place;
Subjects:
1-2; 6-7; 8-9
shooting
Atari higlily recommends the use of
Nu-Look Products for the cleaning
maintenance of their pinball games. They
have been tested by Atari’s pinball
engineering department for cleaning play-
field, glass and rubbers. Nu-Look Prod-
ucts were found to be very effective. As
stated by Frank Ballouz, Atari National
Sales
Manager,
“Nu-Look Products
proved to be excellent for cleaning the
games, yet harmless to graphics or the
piayfield surface.”
formulated to clean pin-
games, these products contain no
petroleum, harsh solvents or abrasives
which can scratch and damage the paint
and wood finish. They are the only
Specifically
ball
nonflammable pinball cleaning products
on the market. An important factor is
that they help maintain the condition of
the
game
for
longer
and earning
Each seminar will be limited to 50
people. Reservations can be made by
calling or writing to Michelle Whalen, at
the Piscataway office, (800) 631-5374 or
(201)981-0490.
Fred McCord, Seminars Manager, and
Dave Tucker, Field Service Representa-
tive, will be leading the seminars. Each
tured from
help
left to riglit.)
Rubber Cleaner — Keeps piayfield
rubber clean and prevents them from
drying and cracking, thus prolongs life of
game.
Piayfield Cleaner
&
Waxer

Formu-
and
cover
video
and
troubleshooting,
pinball
preventive
schools.
Service schools planned for the future
will
tion
be announced in the Coin Connec-
and all other trade magazines on a
basis.
Atari
schools will be
regular
scheduled in all parts of the country over
the next six months. Fred McCord,
Seminar Manager, reported, “We will be
increasing our field service staff and our
ability to conduct more service schools to
help operators and technicians better
understand the repair and maintenance of
Atari
games.” If you need furtlter
information on the seminar program, call
Fred McCord at (800) 538-6892 or (408)
984-1900.
Atari’s
service
support
the
best in the
industry.
problems quickly.
You can call Atari’s technicians directly
for advice on the toll free Customer
Service number, (800) 538-6892 (or, in
California (408) 984-1900). They will
life
AAARCH
will
electronics,
BEHIND THE SCENES: TECHNICAL SUPPORT
Atari reacts to your service needs. This
team of technical experts is on call to
help operators and distributors with
troubleshooting problem areas on games.
The Customer Service Technicians have
the ajiswers. They are up-to-date on the
service needs for Atari games and work
with technicians in the field to solve
The Nu-Look line has 3 basic cleaning
products which are recommended; (Pic-
potential.
IN
school
maintenance, microprocessor technology,
and specific service tips on Atari games.
Operators and technicians will have the
opportunity to get hands-on training in
maintenance and repair during these
you
working
to keep
your Atari games
condition
to
maintain
top
high
in
earnings.
Bernie, Bruce, Phil. Russ, Bob, and Jim
are
an important team
who
help
make
Atari's Customer Service Technicians. From left
to right: Bob Salmons, Russ McDonald, Phil
Stewart, Bernie Barranger, and center, Bruce
Bennett. Not pictured: Jim Alexander.
lated to thorouglily clean the carbon
dirt buildup on the playing surface.
Glass Cleaner - Nonstreaking
designed to repel finger marks.
and
TECHNICAL TIP
Nu-Look also has a new product.
Guardian, which is a plastic coating for
painted surfaces that will deter peeling on
wood and metal surfaces,
“Operators have indicated higli satis-
faction with Nu-Look Products on Atari
pinball
games. We believe they are
superior and should be used to maintain
our games for a longer, higher earning
the back-glass,
life,” slated Ballouz.
Samples of Nu-Look Products will be
supplied with Atari games in the near
future.
Drag
Race™
:
A
constant
screeching
sound
in the play mode can be caused by
defective 0.1 microfarad capacitors C-43
and C-47.
to be
OFF. Refer
to page 6 of the service
manual.
Super
Bug™
:
Constant hissing sound in
be cured by adding a
(Q-2) at location A-9
mode can
2N3643 transistor
attract
1™
Starship
No credit when game is
coined. Double check the option switch
(location K-6) settings A, B and C. Make
sure all three settings are not all ON.
service
Proper settings dictate at least one setting
you; (800) 538-6892.
:
and a 10 kf2
If
resistor.
you have any
questions, our customer
technicians are on call to assist

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