HIGHLIGHTS OF PEBBLE BEACH
Atari distributors met fo r tl1ree days
of intensive business and fun corn bined to
1nake one of the most successful events in
coin-op history. Over 100 representatives
from Atari dis tributors world-wide joined
together at the luxurious Del Monte
Lodge in Pebble Beach.
"After such an outstanding convention
and in such an outstanding place, I think
it would be an extremely hard act to
follow each year ... I think tl1is year was
even better than last year," said Chet
McMurdie
of Advance
Au to1natic
Sales Co .
At the early morning business meet-
ings, Atari discussed new programs which
will benefit tl1e distributors and their
custorners. In tl1e first day meeting on
service support, Atari introduced new test
fixtures: a pinball tester, RAM an d ROM
test equipment and ilie CTF-1. Service
schools, self-test syste1ns an d other
service functions were also discussed. The
second day, the marketing depart1nent
presented information fro1n operator,
distributor and player research, an d
discussed advertising, promotion and sales
programs for t11e future .
"The distributor n1eeting was sensa-
tional and done with great class,"
Don Osborne and Gene Lipkin address the
distributors at the morning meeting while
Frank Ba/louz, Steve Bristow, Dave 1·ucker and
Howie Rubin stand by to answer questions.
com1nented Arnold Kan1inkow of Robert
Jones International in Dedl1a1n, Mass. " A
lot was acco1nplished in the business
meetings and we thoroughly enjoyed the
time at Pebble Beach," he added.
There were tournaments held in
tennis, golf, putting and backga1nmon for
fun and relaxation after the meetings. A
sightseeing tour of the scenic and historic
Monterey Peninsula was also provided.
"It is al ways a pleasure to spend time
with our distributors and get to know
then1 be tter in a relaxed environment,"
said Don Osborne, Western Regional Sales
Manager and Coordinator of this event . "I
was extre1nely pleased that so 1nany of
the distributors participated in the
recreational activities ; tl1is factor contrib-
uted to the overall success of the
meeting."
Each evening there were parties and
fabulous meals. The Tuesday evening
banquet followed a delightful cockta il
party where the distribu tors saw some of
the new products to be introduced this
year, and had an opportunity to have
ilieir photo taken in the special Atari fun
gallery. An entertaining awards presenta-
tion and dancing followed tl1e dinner.
(Continued on page 4)
Enjoying a delightful banquet is, seated: Lou
Dunis, Irving Green, Jan ette and Ray Galante,
Steve Lieberman, Carol Kantor; standing:
Stuart Dunis, Maxine Green, and Don and Patty
Osborne.
-
Ed Shaffer prepares to tee off on the Pebble
Beach Golf Course.
Distributors attend early morning meetings at
Del Monte Lodge.
Hans Rosensweig, Jo e Robbins, Chet McMurdie,
Morris Piba and Rubin Franco look at the new
wall b ox game concept from Atari.
Maurice Cardinal, Cliff" Lewis, Lenore Sayers
and Matt Russ enjoy n1orning coffee before the
meetings.
Joel /(leiman, Vi and Will Laurie, Nancy
McMurdie, Dean McMurdie, and De11ise Lipt-
man enjoy lunch at Nolan's home before the
trip to Pebble Beach.
The International golfers at Pebble Beach: Hans
Rosensweig, Serge Lievoux, Mrs. Lievoux, jean
Francois Gaillard, M. Nakamura, H. Nakajima.