Atari Coin Connection

Issue: Vol 1 Num 11 - 1977 October

lf~llf>lLI IHllYJ~lf™ IS
TRIPLE ACTION
Atari's Triple Hunt TM shooting arc offers three games in one unit. Hit The
Bear™, Witch Hunt TM, or Raccoon
Hunt TM can easily be selected by a
simple switch on the computer board and
a change of the graphic panels. This game
offers triple shooting action in three
dimensions. Triple Hunt is available in
either the two cabinet shooting gallery
for arcades, or the new single cabinet
compact design for locations having less
available space.
SELF-TEST ON
ATARI GAMES
All of Atari's games introduced in the
past year include the built-in self-test
system. It is now easier to pinpoint
tecl1nical problems on Atari games.
ATARI'S PINBALL
LINE UP
Atari has introduced three of the most
innovative, revolutionary pinball games in
the past year. The premier of Airborne
Avenger™ together with Time 2000TM
and the Atarians™ initiates Atari's line
of high earning pinball games.
"Collections reported on Atari's pin-
ball games everywhere have given the
industry new standards for pinball
income potentials," said Frank Ballouz,
National Sales Manager . "Atari has given
pinbal l a new look, new sounds, and new
play action that attracts players at all
levels of expertise, and the quarters in the
cash boxes verify its appeal," he added.
Each of the three games has its own
unique set of electronic sounds that give
players the added satisfaction from the
high scoring targets, bumpers and bonus
features. The additional 6" of playfield
area on Atari games give players more
action area while the space requirements
for the operator and location are the
same as standard pinball games. An
exclusive optional tilt sound is included
to help alleviate abuse. Atari has an
innovative approach to pinball that adds
to the play appeal and the collections.
The self-test system is designed to give
opera tors and service technicians the
ability to diagnose problems quickly on
location. It helps to expedite repairs and
maximize potential income on Atari
games.
The unique double flipper design on
Time 2000 offers players twice the action
and challenge for skill shots. Two distinct
bonus buildups, the new captive bumper
kickou t holes and drop targets are some
of the features that add to the excitement
in this "time" theme game.
flHII AfAAIIAINS™
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A switch just inside the coin door on
video and pinball games will check 75%
to 80% of. the solid 1 -state circuitry, player
controls, switches and lights on the game.
The self-test switch on pinball games will
check both solid-state and electro-
mechanical parts.
A section in the technical manual
provided with each game gives a list of
how to interpret the video and audio
problem indicators on the self-test.
_,
The newest of Atari's pinball games
has even more play action and innovative
features. The center captive ball target,
the combined spinner-kicker and the
AIRBORNE AVENGER spellout taroets
highlight the fast and high scoring action
on the playfield. There are "Specials" and
" Double Bonuses" and even more variety
of skill shots accompanied by sensational
sounds to attract players in every
location.
Atari 's first pinball game introduced
the game of tomorrow. The Atarians is a
whole new playing experience. Dual
fl ippers, exclusive playfield status restora-
tion, advanced design features and thrill-
ing electronic sounds give The Atarians
high play appeal and collections ..
AND MORE ...
Even more new Atari games will be on
display at the AMOA and IAAPA. We
hope everyone will have an opportunity
to see all of the games at the shows an d
get a preview of the Atari products
coming up soon.
ATARI MEETS CONVENIENCE STORES
Regional Sales Manager. Atari's representa-
tion at the NACS convention was the first
time a game manufacturer had displayed
products to the organization and the
interest level was high .
Store representatives were referred to
Atari distributors in their local areas to
obtain fu rther information and to arrange
for placement of games in their locations.
Game operators should contact conven-
ience store owners in their areas to pursue
this opportunity for growth.
Atari is represented by the strongest
network of distributors worldwide in the
industry. Our distributors provide the
invaluable communication link between
the customer and the manufacturer. They
offer operators the latest Atari equipment
with the service needed to develop and
support the growing market for coin-
operated games.
Atari distributors provi de the total
product package.... They organize new
product presentations, introducing new
and long-time customers to the Atari
product line. They arrange Atari service
schools with up-to-date technical infor -
mation. They offer valuable business and
service advice to operators. And more ....
The high standards that Atari sets for
our products and service support is
reflected through our distributors and
their relationship with the operators.
Atari's hospitality suite at NACS was crowded
with store representatives interested in coin-op
games.
t
Atari's hospitality suite at the National
Association of Convenience Stores meet-
ing in Toronto was the center of
attention. Store owners from the US and
Canada were introduced to Atari's
products and the profitabil ity of placing
coin-operated games in their locations.
"The response was overwhelming.
Operators will have the potential to open
2,000 to 3,000 new convenience store
locations," said Howard Rubin, Eastern
Atari, Inc.
1265 Borregas Avenue
P.O. Box 9027
Sunnyvale, Cali fornia 94086
TRIBUTE TO ATARI
DISTRIBUTORS
"Who knows where the next hot location may
open up '!
Publisher - Atari, Inc.
Editor - Carol Kantor
Art Director - Evelyn Lim
Bulk Rate
U.S. Postage
PAID
Sunnyvale, Ca.
Permit 31 7
ATARI®
Innovative
leisure
(I A warner Communications Company

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