ATARI SHOWS
VENDING KIOSK
LITTLE PEOPLE
PLA~
With the aid of cl1aixs and tiptoes, the
litt le people enjoy playing Atari ga1nes as
well as tl1e big people.
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Atari introduced a new Vending Kiosk
concept to operators attending the
National
Automatic
Merchandising
Association Show in October. This
concept combines games with a bank of
vending macl1ines using a wood paneled
enclosure resulting in an attractive display
and profit center for operators.
The response to the concept at NAMA
was positive. Operators felt that the
Vending Kiosk with games would fit into
many of their locations. One operator
said that he would like to use the concept
in a large industrial cafeteria, another
1nentioned a school lounge area or a
sports center as a good location. "This
might be a good way to introduce games
into some new places that have been
hesitant to provide additional space for
gan1es," remarked one operator. "This
concept provides a more sophisticated
display that may be more readily
accepted in locations," he added.
Further research and testing on the
Vending Kiosk concept will be conducted
in the near future . Atari believes that tlus
may be one way to introduce games to
more new locations. The positive reac-
tions at the trade show together with
future research fin dings will be evaluated
to detern1ine plans for further develop-
ment of this product concept.
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A recent article in a 1najor 1netro-
politan newspaper points out an interest-
ing fact. .. "Most of the best vi deo
games are squirreled away in odd corners
of restaurants and bars all over town. The
only problem is finding tl1em, as the
n1achines are usually unadvertised attrac-
tions." Tl1e article goes on to note tl1a t
video ga1ne enthusiasts may pass by one
of their favorite ga1nes because it may be
in an unlikely restaurant or otl1er location
and not visible from tl1e street.
Why not try a little advertising in some
of these locations? A neat well-designed
sign to be placed in the window of tl1e
location, like "Breakout™ Is Here" or
"Try the Cosmic Cl1allenge on Starslup
l TM", etc. Atari can send you pl1oto-
graphs of the games or extra brochu res
that can be used for this purpose. If you
are interested, write to Atari, c/o Coin
Connection witl1 your request.
LETTER TO ATARI
Nov. 11, 1977
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A REMINDER
OPERATORS: Please
complete
and
return the Atari Marketing Survey as soon
as possible to:
Marketing Services
Atari, Inc.
1265 Borregas Avenue
P.O. Box 9027
Sunnyvale, CA 94086
We would like to thank the hundreds
of operators who have already returned
their questionnaires. This information is
valuable for our continuing efforts to
build the best products for your needs.
ADVERTISING
:..TARI
Dear ATARI:
I think more than any other
Manufacturer you, Atari, are to be
congratulated. You are credited in my
opinion for bringing the coin operated
business out of the dark ages, and into
one of respectability.
Showing the public, there is a great
deal of clever design and innovation
and hard working people associated
with producing a product that is for
the purpose of having fun .
I think Americans are awakening to
the fact that you only go around once,
and Mother's sons or daughters are not
going to hurt themselves or others by
inserting 25 cents into a machine to
bring back to life the works of a great
many people throughout History,
Edison, DeForest, Fleming, and etc. If
they were only with us to see all the
time and money spent on research and
development by many great Com-
panies like yourselves.
For 25 cents the Evolution of
Electronics comes to life out of many
Atari creations.
My hat is off to all you
good people.
Sincerely,
Anthony]. Molettiere
1VORTH PENN AMUSMENT
& VENDING