Atari Coin Connection

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In early 1974 Atari introduced the
first video driving garne to the market.
Since that time they have proven to be
the most consistently high earning type
of video games operated. Atari has
n1aintained its leadership in this field,
having the highest level of expertise in
manufacturing top quality driving games.
These games have the "staying ability"
that operators demand and players will
come back for over and over again .
Today the variety of driving ga1nes
available from Atari is such that any type
or size of location can benefit fro1n the
high collections they offer. The exciting
eigh t player games, Indy 800™ and soon
to be released Sprint 8™, have highest
attraction for arcade locations and are a
strong activity center drawing crowds and
collections. F-1 is another sensational
game with outstanding appeal to players
of all ages . For those sn1aller arcades
without sufficient space for the eight
player game, there is Indy 4 ™ , the four
player version of Indy 800™ , which has
been a top earner in many locations with
added versatility .
The one or two player Sprint 21·M
offers players a choice of twelve tracks to
enhance replay appeal. Ted Olsen, a
California arcade operator, said, "Sprint 2
is one of the best investments I've made .
It has earned between $250 and $3 00 per
week consistently over the past four
weeks." T his is only one exa1nple of the
many excellent reactions to this game by
operators.
* *
Night Driver™ is another driving
game in the Atari selection which has
shown top collections in both arcade and
street locations . Craig Singer of Nickels &
Dimes, Inc., one of the largest national
operators, said, "Night Driver has been an
exceptionally good game in all my
locations." Atari's Night Driver has
significant advantages over Midway's
competing game, 280 ZAP; the player
choices of tracks and 3 extra tracks built
in, as well as the self test program are
examples. This game has versatility and
excellent appeal for the 16 year old and
older players, as well as the younger ones.
" Without question , F-1 is the best
game I've ever had," claims Steve
Shoemaker of the Fun Factory, Redondo
Beach . " The first weekend it was in my
amusement center F-1 had an average of
one play every n1inute and a half for all
the hours we were open . With approx-
imately 225 games in this location I can
say it is our top earning game,"
Steve adds .
"Atari driving garnes exceed everyone
elses," says Ted Olsen. Craig Singer says,
" Atari video games are the best in the
industry ." These are examples of the
many satisfied opera tors who have
experienced the benefits of high collec-
tions from Atari driving games . Not only
are they top money makers, but they
n1aintain earnings over a long product
life . Driving games are always an excellent
addition to an opera tidn and Atari is the
expert driving gan1e n1anufacturer .
John Anderson Named
Vice President
Administration
Effective December 21, 197 6, Mr .
Anderson will have corporate responsi-
bility in the areas of Personnel, Facilities
Planning, Data Processing, Office Services
and legal liason .
Mr. Anderson began his career at Atari
in October 1974 as Cash Manager. He
became the Controller for the Consumer
Games Division in October 1975 and was
appointed Assistant Treasurer of Atari in
J uly 1976.
Previous experience has included posi-
tions as Accounting Manager at Unicorp,
and Cost Accounting Supervisor at ISS
Co rporation.
Mr. Anderson holds an MBA degree
from the University of Santa Clara and a
BS degree in Industrial Management from
San Jose State University .
Jean Morosin-
Administrative Assistant
to the Vice President
of Marketing -=--
~
Our 1narketing team has an eager V.P.
To be rhe best is his decree.
011 top of everything day to day
The ~vork is done without delay.
One ivho assures that all is efficient
Is the energetic V.P. 's assistant.
Mounds of paper on her desk and a
telephone to her ear.
Jeanie helps keep things going
throughout the year.
© Atari Inc .. 1977