PINBALL /MANUFACTURING READbJ
TO GO FULL SPEED
Atari’s
new 50,000 square
foot pinball
manufacturing facility is ready to go full
speed on The Atarians’^'^. After the
initial run of test games and a successful
four month field testing program, one of
the most exciting games in pinball history
rolling through Atari’s progressively
modern and up to date assembly lines.
is
Tlie plant was designed to maximize
the efficiency
of the manufacturing
process
and improve on traditional
methods of pinball manufacturing. This
was done with the leadership of Bob
Russell, Operations Manager, having over,
four years experience at Bally Mfg., Bob
Kolbus, Plant Manager, previously head-
ing Atari’s video manufacturing facility,
and Jim Uszack, Manufacturing Engineer,
previously with Teledyne. The expertise
of these men, together with professional
consultants
effective
has resulted in Atari’s higli
for
building pinball
system
games.
Parts arc stocked in an orderly, well
organized area.
assembly
lines
Materials
on mobile
are
issued
to
carts with bins,
to assure every work station will have
easy access to the parts needed. The plant
utilizes a sophisticated conveyor system
which facilitates optimum movement of
games through production.
After the games are assembled they go
into an extensive testing procedure.
game
is
before
“We
Each
tested and re-tested for reliability
it is
the pinball industry for keeps. It was
impressive to see that the facility is
designed with future expansion in mind.”
shipped to the customer.
are so convinced that reliability
is
the key to our success that we have
dedicated nearly half of our facility to
the testing process,” said Bob Russell,
Manager of the Pinball
Operations
“Typically traditional pinball
games have needed extensive rework by
the distributor. Because of our testing
program and use of fewer electro-
mechanical parts, the need for re-working
at the distributors is minimal,” he adds.
After touring the plant, Ray Galante
of Music Vend, Seattle, Washington said,
Division.
is a fantastic facility. Atari looks like
they arc gearing up for efficient produc-
tion of pinball games. I was particularly
impressed by the people testing each
game individually and am looking for-
ward to passing that level of quality on to
the operators. It appears that Atari is in
“It
Triple
Hunt (Continued from front
page).
is one of the finest
games introduced since the
Seeburg Shoot the Bear game.”
meeting
were enthusiastic about this unique
shooting game. In addition to including
three totally different games, the unit
features 3-dimensional visual effects with
blackiighted colors and realistic anima-
reaction he said, “It
shooting
original
All of the distributors at the
tion.
The
swivel
rapid-fire capabilities
method
for
sight
mounted rifle has
and an easy built-in
alignment.
exclusive built-in self-test program
servicing
easier.
feature Atari’s
new
The
game
Atari’s
makes
will
Publisher — Atari, Inc.
Editor — Carol Kantor
Art Director — Evelyn Lim
Atari, Inc.
1265 Borregas Avenue
P.O.Box 9027
Sunnyvale, California 94086
A
ATARr
Innovative
leisure
O'
also
trouble-free coin door.
Bulk Rate
U.S. Postage
PAID
Sunnyvale, Ca.
Permit 317